Tag Archives: Gmail’s

Subscriber acquisition best practices following Gmail’s spam update

Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective. Brian McKenna on July 31, 2024     Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. As … Continue reading Subscriber acquisition best practices following Gmail’s spam update