Tag Archives: goal

Mastering the art of goal setting in marketing operations

Goals Settings

Take a dual approach for success, setting top-down and bottom-up goals. Megan Michuda on February 14, 2024 As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers … Continue reading Mastering the art of goal setting in marketing operations →

Amazon’s emissions increased dramatically last year despite carbon neutrality goal

Amazon Under Fire

Amazon’s emissions increased dramatically last year despite carbon neutrality goal The company doubled the size of its fulfillment network last year. A. Khalid @askhalid   jahcottontail143 via Getty Images Despite the company’s commitment to decrease its carbon footprint, Amazon’s emissions grew by 18 percent last year, according to the annual sustainability report it released today. … Continue reading Amazon’s emissions increased dramatically last year despite carbon neutrality goal →

Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal

Social Strategy

Arik Hanson December 5, 2021 As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. … Continue reading Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal →

What Is a SMART Goal?

Productivity

Melanie Green March 11, 2021 A SMART goal is simply a specific, measurable, attainable, relevant, and time-based goal. Goal setting is an integral part for organizational success. Unfortunately, most businesses do not know where to begin when it comes to properly setting and identifying expectations with regard to their employees. This is unfortunate because proper … Continue reading What Is a SMART Goal? →

Brand authority is the most underrated marketing goal

Branding Lessons

A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Amanda Milligan on March 2, 2020 Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some top-of-the-funnel rewards for … Continue reading Brand authority is the most underrated marketing goal →

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