Fabio Panzavolta — May 15, 2019 Follow @collectivgenius — May 15, 2019 Sophieja23 / Pixabay What is a Sprint Goal? “The Sprint Goal is an objective that will be met within the Sprint through the implementation of the Product Backlog” (quote from the Scrum Guide). The Sprint Goal is a phrase that can be used … Continue reading Five Questions for a Sprint Goal!
How YouTube’s Big Goal Backfired by Kaila Colbin , Featured Contributor, April 12, 2019 Here’s what they teach you in business school: If you want to accomplish anything, you need a goal. A goal should be SMART — that is, specific, measurable, achievable, relevant, and time-bound. We’ve known about SMART goals since 1981. In … Continue reading How YouTube’s Big Goal Backfired
Piyush Rahate — April 9, 2019 — April 9, 2019 As many Professional Scrum Trainers have experienced, there is always a good discussion around the Sprint Goal. A similar discussion recently led me to address this not so well understood aspect. Of-course, I cannot say on behalf of Ken and Jeff, why they kept Sprint … Continue reading Why the Sprint Goal is Not an Essential (Mandatory) Artifact
Joe Ribaudo — January 26, 2018 — January 26, 2018 As a marketing agency, or marketing services provider, you’re no doubt always thinking of ways to improve your clients’ marketing strategies — but what about your own? Now that we’re into the new year, have you taken some time to think about your own marketing? … Continue reading Goal Setting Tips for Marketing Agencies
Liesha Petrovich — November 2, 2017 It’s been a crazy year. Hurricanes, fires and earthquakes. Not too mention, a political landscape that seems to invade everything – including business. Yet, chaos and uncertainty are not new business issues. As a long time business owner, I’ve learned the unexpected is always to be expected. … Continue reading Your 2018 Goal: Save Your Business With New Profit Streams
What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Mark Traphagen on August 8, 2017 at 10:39 am In many cases, your content and landing pages that get social traffic have a clear … Continue reading Measuring social traffic effectiveness when conversion is not the goal
Dave Brock — August 7, 2017 Follow @davidabrock — August 7, 2017 Free-Photos / Pixabay Too often, as managers, if we do coach, our coaching is ineffective. One of the key reasons is that we are unfocused on what we are trying to achieve with each person. What happens is that we see skills that … Continue reading What’s Your One Goal For Each Person On Your Team?
Ringo Nishioka — July 21, 2017 Follow @hr_nasty — July 21, 2017 Just like the job interview, the goal is to focus on each individual game and not be distracted by the final game The goal of the job interview, resume and networking Believe it or not, the goal of a job resume and job … Continue reading The REAL Goal of the Job Interview, Resume and Networking. FYI, It’s Not a Job Offer
Alexa Rees — May 18, 2017 — May 18, 2017 Want to know how many people are downloading your whitepapers, filling out your contact form, or spending more than 10 minutes on your site? Well, you’re in luck! Within Google Analytics, you’re able to use a specific action or website interaction to measure the behaviour … Continue reading Why Goal Tracking Matters
Ringo Nishioka — March 3, 2017 Follow @hr_nasty— March 3, 2017 Master Barista and Asian Super Hero – Kato from the Green Hornet Professional Goals In the past two blog posts, we discussed two related topics. A candidate who was VERY accomplished and someone any company would love to hire. Unfortunately, she didn’t realize that … Continue reading Goal Setting to Manage Your Career
