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Tag Archives: GoalSetting

Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting

Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there. Barry Levine on March 31, 2016   You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers, system intelligence that puts unnoticed … Continue reading Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting