From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. Kath Pay on September 5, 2024 Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give … Continue reading Now playing: ‘The Email Test That Goes Wrong’
May 23, 2024 Biden overtime pay rule goes too far, business groups say in lawsuit The business groups claim the mandatory overtime pay rule would force businesses to cut jobs and limit workers’ hours. BY Reuters A coalition of U.S. business groups has filed a lawsuit seeking to block a Biden administration rule that would extend … Continue reading Biden overtime pay rule goes too far, business groups say in lawsuit
By Stephanie Vozza February 05, 2024 You’re giving an important presentation, and your audience suddenly seems unreceptive and disengaged. Some people start shifting in their seats, crossing their arms, or staring forward blankly. One person starts a conversation with their neighbor, and a few check their phones. You could either ignore these reactions and plow … Continue reading Don’t panic when your work presentation goes off the rails. Do this instead
By Emily Price January 17, 2024 It’s a bird! It’s a plane! It’s your . . . Walmart delivery? Alphabet’s drone-delivery service, Wing, debuted new aircraft Wednesday that will allow the company to both simplify and streamline larger delivery orders. The new aircraft are capable of carrying 2.5 pounds more than the existing drones in … Continue reading Alphabet’s Wing goes bigger in the sky-high race to deliver your groceries by drone
Here are the AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on August 31, 2023 Here are this week’s AI-powered marketing technology releases: OpenAI‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. … Continue reading ChatGPT goes enterprise and other AI martech releases this week
Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ by Laurie Sullivan @lauriesullivan, July 27, 2023 Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes across its product line. The shift officially begins in August. The new … Continue reading Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ
YouTube Premium family plan now costs $23 a month Sean Buckley @seaniccus If you subscribe to a YouTube Premium family plan, you may want to check your email: Google is notifying users that the monthly cost of the service will be going up by $5 a month. Starting in November, most users will … Continue reading YouTube Premium quietly goes up in price to $14 per month
5 Reasons Setting Customer Expectations Goes a Long Way Calendar / 20 Jan 2023 There are a lot of different things that go into starting and operating a business. You need a product or service that can sell and a team that can distribute it. You need marketing campaigns, a customer service plan, and … Continue reading 5 Reasons Setting Customer Expectations Goes a Long Way
A new feature makes it easier for newer and smaller brands to move higher in search results. Nicole Farley on September 19, 2022 Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to … Continue reading Walmart Connect goes international and adds self-service
As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly by Ray Schultz , Columnist, July 11, 2022 Email, once a direct channel between sender and recipient, is now subject to an ever-more complicated flow. And this is largely due to the mobile-duopoly battle between Apple and Google, judging by Email Flow Structure: … Continue reading As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly
