Tag Archives: Goes

Walmart Connect goes international and adds self-service

Walmart

A new feature makes it easier for newer and smaller brands to move higher in search results. Nicole Farley on September 19, 2022 Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to … Continue reading Walmart Connect goes international and adds self-service →

As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly

Email Marketing Platforms

As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly by Ray Schultz , Columnist, July 11, 2022 Email, once a direct channel between sender and recipient, is now subject to an ever-more complicated flow. And this is largely due to the mobile-duopoly battle between Apple and Google, judging by Email Flow Structure: … Continue reading As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly →

Why being purpose-driven goes hand-in-hand with being profit-driven and resilient

Data Driven Techniques

Brands that put purpose at the heart of what they do can future-proof themselves in an ever-shifting marketplace. Here’s a framework for becoming purpose-driven. Kim Davis on June 10, 2022   Diane Primo, CEO of Purpose Brand. “For us, it’s about working on things that are focused on making money – that’s really important – … Continue reading Why being purpose-driven goes hand-in-hand with being profit-driven and resilient →

CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events

Event Management

Manny Veiga July 31, 2020 Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and opportunities for networking, but the grand Las Vegas showcase that … Continue reading CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events →

2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Marketing Technology

Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. Amy Gesenhues on April 22, 2020  It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker … Continue reading 2020 Marketing Technology Landscape features 8,000 tools, goes interactive →

How to Rethink Content and Media Strategy if Your Event Goes Virtual

Social Media Strategies

Elisabeth O’Donnell — April 13, 2020 Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change your original plan. In these situations, virtual events can still … Continue reading How to Rethink Content and Media Strategy if Your Event Goes Virtual →

COVID-19 stories: Marketers, martech firms pivot as world goes online

Marketing Technology

Here are some encouraging stories from marketers who made quick changes to adapt. Wendy Almeida on March 31, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from … Continue reading COVID-19 stories: Marketers, martech firms pivot as world goes online →

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