Tag Archives: Goes

ABM goes mainstream: What have we learned and what’s next?

Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals. Scott Vaughan on August 19, 2019 Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: … Continue reading ABM goes mainstream: What have we learned and what’s next? →

Parallel tracking goes live for Google Ads display campaigns May 1

Google Advertisement

Stay tuned for the launch date of parallel tracking for video campaigns. Ginny Marvin on April 29, 2019 After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for … Continue reading Parallel tracking goes live for Google Ads display campaigns May 1 →

5 Tips for Creating a Marketing Video That Goes Viral

Viral Marketing

Syed Balkhi — February 7, 2019 Follow @SyedBalkhi — February 7, 2019 Videos can spread like wildfire on social media today. From hilarious company commercials, to YouTube stars, to regular joes who capture a funny family moment; seemingly anyone has the capability of going viral in today’s video-obsessed culture. It may seem like just about … Continue reading 5 Tips for Creating a Marketing Video That Goes Viral →

Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI

Local Marketing Strategy

Greg Sterling on September 6, 2018 Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy … Continue reading Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI →

7 Tricks to Create an Infographic That Goes Viral

Infographics

Chris Richardson — June 8, 2018 — June 8, 2018 Did you know that 74% of marketers rely on visuals in their social media marketing campaigns, and 56% of them rely on infographics? It’s easy to understand why visual content is such a success in the online world. “A picture is worth a thousand words” … Continue reading 7 Tricks to Create an Infographic That Goes Viral →

Drafting Digital Marketing Components: Who Goes First?

Digital Marketing Strategies

Logan Godfrey — May 6, 2018 — May 6, 2018 With the 2018 NFL Draft now over, it’s time to write a marketing blog. Before you ask if that makes sense, I’ll explain. If you’ve read any of my blogs in the past, like “A Scouting Combine for Digital Marketers”, you know that I am … Continue reading Drafting Digital Marketing Components: Who Goes First? →

Freckle CEO: Every single online KPI goes away with better (offline) attribution

Marketing Attribution

In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Greg Sterling on January 17, 2018 It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether … Continue reading Freckle CEO: Every single online KPI goes away with better (offline) attribution →

Are You Prepared If LinkedIn Goes Out of Business?

by Richard Shapiro February 19, 2016 Follow @RichardRShapiroFebruary 19, 2016 Does your business survival depend on social media companies like LinkedIn? Be prepared! Will LinkedIn go out of business tomorrow? Probably not, but that’s what was said about Blockbuster, Compaq, TWA, and Enron. LinkedIn shares have fallen at least 10 percent following three of its … Continue reading Are You Prepared If LinkedIn Goes Out of Business? →