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Tag Archives: Goes

Are You Prepared If LinkedIn Goes Out of Business?

by Richard Shapiro February 19, 2016 Follow @RichardRShapiroFebruary 19, 2016 Does your business survival depend on social media companies like LinkedIn? Be prepared! Will LinkedIn go out of business tomorrow? Probably not, but that’s what was said about Blockbuster, Compaq, TWA, and Enron. LinkedIn shares have fallen at least 10 percent following three of its … Continue reading Are You Prepared If LinkedIn Goes Out of Business?

Email Best Practice Pros: Lifescript Goes Heart-To-Heart

If you’re emailing to women, columnist Steve Dille has some lessons to share. Dille explains how Lifescript uses email to effectively compete in the increasingly crowded universe of online health resources. Steve Dille on August 20, 2015 Lifescript, a website for women’s health, is a flourishing player in a high-stakes game where precision execution and … Continue reading Email Best Practice Pros: Lifescript Goes Heart-To-Heart

Real-Time Email Optimization Goes Live, Relies On Data

Laurie Sullivan @lauriesullivan, (July 16, 2015) Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but PowerInbox’s RevenueStripe, an email recommendation platform platform launching Wednesday, allows publishers to update advertising and advertorials at the time the reader opens personalized newsletters. Company CEO Jeff Kupietzky said … Continue reading Real-Time Email Optimization Goes Live, Relies On Data

Why Traffic Awareness Goes Hand in Hand With Better Conversion

Dani ZehraJune 22, 2015 Everyone talks about how one article or post on Buzzfeed or Huffington Post is all they need to get some real link juice on their website. Link juice means traffic, and link juice means better rankings but more than that link juice means higher chances for conversion which ultimately means a … Continue reading Why Traffic Awareness Goes Hand in Hand With Better Conversion

Wayin Goes All-In With Real-Time Social Search Tool

Martech firm upgrades its enterprise social display tool, enabling searches across Twitter, Facebook and Instagram. Marketing Land on February 20, 2015 Wayin, a martech firm that cut its teeth helping brands, sports franchises and television broadcasters display social media off social networks, announced this week that it is launching a real-time social search engine. The … Continue reading Wayin Goes All-In With Real-Time Social Search Tool

Business Website Design: When Being “Too Cute” Goes Wrong

Harmony MajorFebruary 19, 2015 Is your website so “cute” that it’s … clueless? There’s a saying we share between ethnic minority females when another woman is acting “too cute” to do anything useful. When you’re “too cute,” you’re so stuck on appearances that nothing else is as important. Can you see how this might relate … Continue reading Business Website Design: When Being “Too Cute” Goes Wrong