Tag Archives: going

4 Digital Marketing Trends That Aren’t Going Away In 2017

Blair Nicole Nastasi — November 28, 2016 Follow @MediaMogulsPR— November 28, 2016 Twenty-sixteen was the year of radical change, right? Not necessarily, it’s just that technology has improved the way we do business—and most sources indicate it’s going to continue down that path in 2017 and beyond. Here are four digital marketing trends that aren’t … Continue reading 4 Digital Marketing Trends That Aren’t Going Away In 2017 →

I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead

Influencer Marketing

Arik Hanson — November 11, 2016 — November 11, 2016 You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. No really–if … Continue reading I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead →

How to Change Careers Without Going Back To School

Career Development

Lauren Bowling — November 11, 2016 — November 11, 2016 Ah, college. You fun, expensive, tedious monster. Some days I miss college, but most days I’m just happy it’s over. (I’m sure most people would have a similar sentiment.) But what can you do when you fall out of love with the job you got … Continue reading How to Change Careers Without Going Back To School →

When going HTTPS, don’t forget about local citations!

Web Security Guidelines

Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations. Andrew Shotland on November 1, 2016 Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give … Continue reading When going HTTPS, don’t forget about local citations! →

CE Consideration Starts Before Going Online

Online Marketing Strategies

by Aaron Baar, October 25, 2016 With high price tags and broad options, consumer electronics are some of the most considered products on the planet, and that’s even before consumers begin actively searching for products. According to research from HookLogic, 27% of shoppers say they spend between two and six weeks thinking about their purchase … Continue reading CE Consideration Starts Before Going Online →

I’m Not Going to Hunt You Down

Sales Guide

Erin Dore Miller — October 29, 2016 — October 29, 2016 There’s an interesting thing that happens in recruiting. It’s something that I’ve experienced firsthand, but has also recently come up in conversation with two fellow recruiters: A candidate applies for a job, or expresses interest in an opportunity, and then goes completely silent. No … Continue reading I’m Not Going to Hunt You Down →

Going Small: The Difference Between Selling to Small and Large Businesses

Selling Business

by Danny Wong Follow @dannywong1190October 21, 2016 Most salespeople focus on finding the largest clients with the biggest wallets possible. In theory, this is ideal, but it doesn’t always work in practice. Sometimes, going after many smaller clients has distinct advantages over chasing large or enterprise customers. Here are some of the most important reasons … Continue reading Going Small: The Difference Between Selling to Small and Large Businesses →

Going Above and Beyond With Your Email Marketing [Part 2]

Email Marketing

by Matt BannerOctober 11, 2016 Previously on Sales Wars: Part 1 of our two part series “Going Above and Beyond With Your Email Marketing” emphasized the importance of personalizing and maximizing one’s email marketing strategy. This week—sales Jedi Matt Banner returns to share how this new and improved strategy can be used to take on … Continue reading Going Above and Beyond With Your Email Marketing [Part 2] →

iOS10’s New Unsubscribe Button: Is Everyone Going to Leave My List Now?

List Building

by Tink Taylor Follow @tinktaylorOctober 11, 2016 If you’re unfamiliar with List-Unsubscribe, it’s an optional piece of text that you add to the technical header of your emails The text instructs email clients – such as iOS10, Hotmail and Gmail – to automatically show the unsubscribe button in the header. One of Apple’s new features … Continue reading iOS10’s New Unsubscribe Button: Is Everyone Going to Leave My List Now? →

Going Above and Beyond With Your Email Marketing [Part 1]

Email Marketing

Going Above and Beyond With Your Email Marketing [Part 1] Matt Banner September 28 , 2016 Think back to the last time you sent an email, or even better, the last time you read one. It was pretty recent, wasn’t it? And yet, people keep trying to say that email marketing is dead. Here’s the … Continue reading Going Above and Beyond With Your Email Marketing [Part 1] →