by Claude HarringtonAugust 17, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: Character Animation in a Mobile Video World
by Claude HarringtonAugust 19, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: How to Make Your Explainer Effective as a Mobile Video
by Arik HansonAugust 21, 2016 Look, I’m comfortable in my current position as an independent consultant. In fact, I’m thrilled I get to do this job day-in and day-out. I’ll do it as long as my clients let me. But, from time to time, I’ve given thought to what it would be like to take … Continue reading If You Were Going to Build a Social Media Team From Scratch How Would You Do It?
by Susan Friesen Follow @https://twitter.com/eVisionMediaAugust 8, 2016 The summer means it’s vacation time! Time to get away and enjoy sun and summer fun! But when you are a business owner, the thought of leaving your business can be stressful. I know it took me several years before I allowed myself the opportunity to truly take … Continue reading 8 Secrets to Keeping Your Business Going While on Vacation
by Madeline Boehmer July 28, 2016 Follow @madelineboehmerJuly 28, 2016 Driving customer loyalty can be an uphill battle, especially in a crowded marketplace with more empowered customers than ever before. Whether it be through mobile research to find the best reviews or word-of-mouth amplified by social media platforms, brands are spending more time thinking of … Continue reading Going Beyond the Discount
by Krista DiBiccari, Op-Ed Contributor, July 1, 2016 Digital marketers will face a monumentally noisy summer in attracting the attention of engaged consumers. A heated, contentious U.S. presidential race complete with wall-to-wall news coverage of the Democratic and Republican conventions will dominate the news media this summer. Savvy political media buyers from both campaigns, as … Continue reading Going For Olympic Gold In Digital Marketing
by David Smethie June 23, 2016 Follow @DavidSmethieJune 23, 2016 On April 12th, 2016, Tweets hit the Twitterverse about Google changing their standard yellow ad icons to green: Some test are going on in @adwords. Now we can see Ads labels in green. How that will affect CTR? #ppcchatpic.twitter.com/eTjpdCNlP3 — Alex Velinov (@alexvelinov123) April 14, … Continue reading Google Going Green? A Great Example of Conversion Rate Optimization
by Benjamin Brandall May 27, 2016May 27, 2016 Being a freelancer can be difficult. A recent study showed that 34% of the US workforce are freelancers, and with the world becoming more friendly towards freelancers, the competition is growing rapidly. You may be wondering how you can stay ahead of the pack, how to keep … Continue reading How to be a Freelance Designer Without Going Insane
by Katharina Cavano May 12, 2016May 12, 2016 We’ve all been to them or we’ve at least been invited to them, a mixer or industry networking event held at a local bar or restaurant…or worse, a conference center. What is it about these events that make our skin crawl or that sends introverts running back … Continue reading How to Network Without Going to Networking Events
by Katherine Buchholz April 16, 2016April 16, 2016 We wrote a while back about 5 reasons marketers need to be aware of native advertising. Since then, native advertising has skyrocketed. A recent study from IHS Technology and Facebook’s Audience Network details how native advertising is the future of mobile marketing. (And since we know mobile … Continue reading Why Marketing Is Going Native in a Mobile World
