The new technology for the phone attribution/conversion platform claims to block more than 99% of robocalls that pollute attribution stats. Barry Levine on November 12, 2015 You would probably rate a robocall during dinner as annoying. Now let’s suppose you’ve got a large marketing operation set up to field phone calls from an online ad … Continue reading Robocallers Are Not Going To Like DialogTech’s New SpamSentry, But Marketers Might
Sarah MatistaOctober 22, 2015 Word of mouth is one of the most effective (and least expensive) ways to get more exposure, more awareness, and ultimately more customers for your business. Even with the most costly advertising campaign, you won’t see a return on your investment if it doesn’t get people talking to each other and … Continue reading Going Viral: 6 Principles For Getting More Exposure On Social Media And Beyond
Personal Branding BlogOctober 5, 2015 You walk into the interview room and you are ready. You’re looking good, feeling confident, and ready to show off your skills. But then things start to go south. The interviewer isn’t smiling, he doesn’t seem that interested in what you have to say, and wait‑‑did he just yawn? Even … Continue reading 5 Things To Know Before Going Into A Job Interview
Matthew SantosOctober 5, 2015 In many marketers’ minds, ‘search engine’ is synonymous with Google. And in many ways, that makes perfect sense: the search engine giant continues to dominate its industry, with a 60%+ market share that goes over 80% when taking into account only mobile searches. But of course, that market share also reveals … Continue reading Going Beyond Google in Your SEO Efforts
Luke StellaSeptember 23, 2015 With consumer attention becoming more and more difficult to command, and engagement proving to be the new standard for conversion, gamification is worth considering for any B2C business hungry to foster growth and a community where customers congregate. When a site or mobile application is gamified, users spend more time interacting … Continue reading Going Beyond Engagement: Using Gamification to Build Customer Profiles
Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content. Will Scott on September 4, 2015 Yes, content marketing is definitely a buzzword. But all it really means … Continue reading A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native
Sabrina AtienzaAugust 31, 2015 A good meeting is efficient, gets to the point and drives results in your team. The problem is many meetings don’t end up like that. They can drag on for hours, and attendees wilt like flowers as point after tangential point blows around the conference table like a tumbleweed. Have a … Continue reading Here’s Why That Expert Advice Isn’t Going to Fix Your Meetings
Alleli AspiliAugust 18, 2015 According to the State of Customer Service Experience 2015 report released by The Northridge Group Inc., more than twice as many consumers use social media as the primary channel for making comments (8 percent), questions (7 percent) and complaints (6 percent) over problem resolution (2 percent). However, it also states that … Continue reading How to Win at Social Media Customer Service by Going the Extra Mile
Randall BeardAugust 18, 2015 Digital ad spend is increasing. Digital ad formats are proliferating. Digital technology is enabling automated and highly targeted audience buying. Digital audience measurement is finally comparable to TV. Digital ROIs are proven. As digital continues its inexorable rise, it’s an increasingly common question from clients: “Should I move to an all … Continue reading Ten Key Questions for Every CMO to Ask—and Answer—Before Going All Digital
Chris ArrendaleAugust 7, 2015 There is a misconception that sending from a noreply email address is the best way to go to avoid being flooded with email replies. If you’re not familiar, you’ve likely seen this type of sender address before – most of the time it looks like this: noreply@domain.com. A noreply email is … Continue reading The NoReply Dilemma: Going from “No” to “Yes”
