Sahail Ashraf — March 27, 2020 As we come to the end of another year we start to think about what lies ahead. Social media marketing is a very changeable thing, and new developments can seemingly come out of nowhere and change how we work with the audiences we have. We thought it would be … Continue reading What Are We Going to See on Social in 2020?
River Cartie — March 26, 2020 The COVID-19 (coronavirus) pandemic is changing the way we all do business. We’re all learning how to be flexible, imaginative, and resilient — the best traits a small business owner can have, besides tenacity. I know that it’s hard to not get bogged down by all the information that’s … Continue reading Keep Your Small Business Going During a Crisis
Majda Anwar — March 25, 2020 No matter where you look today, evidence of COVID-19 is everywhere. It has permeated daily life in every aspect, from working families now homeschooling their children to big-name companies are worried about how they will continue to do business without real-time, in-person collaboration. Major industries have canceled events around … Continue reading Going Digital in the Midst of COVID-19
Shep Hyken — December 4, 2019 Follow @Hyken In a recent Shepard Letter, I wrote about the concept of giving recognition to the people who deserve it. Someone being recognized for what they bring to the organization is often overlooked. That’s a shame. People need to be recognized for their contribution to the team’s success. … Continue reading When Things Aren’t Going Well, Will You Accept Blame?
Mike Kappel — October 30, 2019 Follow @PatriotSoftware Your website is a digital storefront for your small business. And because it’s one of the first things a potential customer sees about your company, you better be making a good first impression. But, how can you expect to make a positive impression if your business website … Continue reading 8 Indicators Your Business Website Is Going Down the Drain
Shmuel Herschberg — July 27, 2019 Follow @https://twitter.com/shmuelh — July 27, 2019 3 Things to Consider Before You Hit the Resend Button When it comes to email marketing, many in the business are resending campaigns to subscribers that did not open the first email. The question is, though, does it make sense to send this … Continue reading So, You’re Going to Resend an Email Marketing Campaign
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. Dallas Lawrence on April 12, 2019 Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, … Continue reading Content alone is not going to win the streaming war. Here’s why
Janet Fouts — April 1, 2019 Follow @jfouts — April 1, 2019 Every single person in the world either has experienced or will experience terrible loss and hurdles to overcome at some point in their lifetime. These things can be terrifying, even emotionally or psychologically disabling. The stress can make us more rigid and prone … Continue reading Life is Going to Hit the Fan. So What Can You Do?
Deanna Ritchie — December 18, 2018 — December 18, 2018 Has “Bah, Humbug,” been your mantra? Even Scrooge was able to change, and he didn’t even have a calendar to help himself, but you have this remarkable tool at your fingertips. If your goal is to get off the naughty list, here is how your … Continue reading No More Naughty; You’re Going to be Nice
Dave Brock — October 31, 2018 Follow @davidabrock — October 31, 2018 Activity metrics are receiving lots of attention. Activity metrics can be very useful, at the same time, they can stimulate a lot of, well … wasted activity. Too often, we focus on the wrong things as we put activity metrics in place. We … Continue reading Going Beyond The “What” of Activity Metrics
