Sydney Braithwaite — October 18, 2018 — October 18, 2018 Posts about mobile onboarding tend to focus on campaign planning – how to highlight your app’s value, educate users on app functionality, etc. For this blog, let’s shift the focus to actionable opportunities. Below I’ve outlined three ways to make the most of the behavioral … Continue reading Onboarding 102: Going Beyond Best Practices and Getting Personal
Virginia Franco — September 13, 2018 Follow @VAFrancoResumes — September 13, 2018 kalhh / Pixabay I had an opportunity earlier this year to interview Jeff, a Senior Cloud and Digital Technologist whose career included 8 years as a founder of a technology consultancy startup followed by 4 years as a Fortune 500 IT consultant. In … Continue reading 6 Secrets to Job Search Success in Record Time (Without Going Near a Job Board)
Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals. Chris Silver Smith on July 19, 2018 In Online Reputation Management (ORM) cases where there is no realistic option to sue for defamation, reputation repair typically involves merely using a … Continue reading Going on the offensive: The use of attack sites in reputation management
With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit Robin Kurzer on June 6, 2018 Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be … Continue reading The story of data, Part 5: Where are we going?
Gaurav Sharma — May 17, 2018 Follow @Gaurav_Sharma11 — May 17, 2018 Instagram engagement has been declining for some time now, but it’s not all gloom and doom. Much of it can be attributed to Instagram’s continued commitment to getting rid of bots, spam, and comment pods. Instagram took roughly four years to reach their … Continue reading Is Your Instagram Engagement Going Down? Here’s How to Fix it
Brian Wallace — March 27, 2018 Follow @nowsourcing — March 27, 2018 Collaboration is king in the 21st century workforce. It has always been king, but before very recently your boss would take credit for all of your collaborative hard work. Instead today teams are built from individuals who bring different life experiences to the … Continue reading How Augmented Reality Un-Technology Is Going To Revolutionize Collaboration [Infographic]
Francesca Cruz — February 15, 2018 — February 15, 2018 Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. In that time, influencer marketing has grown rapidly to become a multi-billion dollar digital channel. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to … Continue reading Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere
Advertisers need to consider consumer sentiment for a more complete assessment of ad performance. Robin Kurzer on February 9, 2018 Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback … Continue reading Going beyond Super Bowl engagement metrics to find what consumers really think
Cres Ferell — January 20, 2018 Follow @cresferrell — January 20, 2018 If you’re running a SaaS company, keep these five things in mind as you work to grow your business. I recently read an article by Tomasz Tunguz, a venture capitalist at Redpoint. Tunguz does a great job explaining the SaaS/Excel phenomenon. Essentially, Excel … Continue reading Going for Gold: Five Traits of Successful SaaS Businesses
Search marketers weigh in on their experiences since the change took effect in October. Ginny Marvin on January 8, 2018 When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if … Continue reading The AdWords 2x budget change: How’s it going?
