OpenAI Strikes Gold in Publishing Deals – Data Dates Back To 1857 by Laurie Sullivan , Staff Writer @lauriesullivan, May 29, 2024 There is no shortage of data from publishing companies to train large language models (LLMs) for OpenAI. Years ago, advertising insiders called data the internet’s gold, but the holy grail at the time was to find a … Continue reading OpenAI Strikes Gold in Publishing Deals – Data Dates Back To 1857
April 25, 2024 Alphabet and Microsoft earnings show AI is still Wall Street gold Investors have pummeled Meta for its AI spending, but are rewarding Alphabet, Microsoft, and Snap for doing the same. Here’s why. BY Chris Morris After Meta’s stock meltdown late Wednesday afternoon and Thursday, the tech sector is roaring back in after-hours trading … Continue reading Alphabet and Microsoft earnings show AI is still Wall Street gold
April 22, 2024 Why giving shoppers an easy way to return items has become retail gold Companies like Walmart and Optoro are building loyalty by improving the returns experience. BY Yasmin Gagne It seems counterintuitive: To sell more products, stores are focusing on the returns process. A quick and easy returns process can built consumer trust, … Continue reading Why giving shoppers an easy way to return items has become retail gold
By Connie Lin April 12, 2022 A year ago, as cryptocurrencies and NFTs burst into the mainstream, the novelty of the blockchain alone was enough to clamor over. But a year later, the public seems to be seeking the next major synthesis of blockchain tech—and that may well be the metaverse. According to … Continue reading Metaverse gold rush: Virtual land sales and avatars are leading the NFT market
Data is worth its weight in gold to marketers, as long as it is managed and activated right. William Terdoslavich on October 19, 2021 Data has a cost. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it is activated, and … Continue reading Turning data into gold with the right data strategy
Ali Faagba November 23, 2020 If you have been following the stories of blogging royalties in the past few years, you’d, at one point, probably envisioned treating yourself to a sumptuous Kobe Beef while staring at a Macbook at the Maldives beach on a hot summer noon. Truth is, those things you see aren’t fictional, … Continue reading Trumping the Gold Rush of Affiliate Marketing: A Beginner’s Must-Know Guide
A. Lee Judge — August 13, 2019 — August 13, 2019 Video is the leader when it comes to marketing content designed to drive business, increase awareness, and maximize ROI. Companies today realize the necessity of incorporating multiple types of business video into their content strategy—as well as the need to create more unique assets … Continue reading Video Content Marketing Gold: Your Subject Matter Experts
Rolando Herrera — March 5, 2019 Follow @rolandolherrera — March 5, 2019 Photo by Rawpixel When it comes to creating a great website page, utilizing Search Engine Optimization (SEO) best practices can be a difference maker. But one often overlooked page for SEO is your Frequently Asked Questions page, where readers often go to have … Continue reading Your FAQ Page is an SEO Gold Mine
Jeanette Maister — December 14, 2018 Follow @jeanettemaister — December 14, 2018 High-volume recruiting can be a beast in itself and not understanding the data behind your hiring efforts can lead you down a path of uncertain forecasting and hiring shortfalls. In fact, high-volume positions receive 250 applicants compared to only 59 in a traditional … Continue reading Achieving the Gold Standard when Recruiting for High Volume: 5 Metrics you Must Measure
Derek Gleason — November 22, 2018 — November 22, 2018 qimono / Pixabay You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide. Your tests answer every question except one: Is the winning version still better than … Continue reading Hold-Out Groups: Gold Standard for Testing—or False Idol?
