Tag Archives: Gold

Going for Gold with a Responsive Theme

Obinna Morton — December 29, 2017 Follow @turnsofphrase_ — December 29, 2017 You’re doing well. Your company is swimming, metaphorically speaking, like an Olympian, a gold medaling Olympian, and you know your company is performing well because your product or services helped this particular client get more business. “Wow, thanks,” you respond emphatically. “Just one … Continue reading Going for Gold with a Responsive Theme

What should you do with all those ‘Likes’? How to spin social followers into gold

Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following. Tamar Weinberg on August 4, 2017   Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social … Continue reading What should you do with all those ‘Likes’? How to spin social followers into gold

How to Create a Hiring Process That Consistently Strikes Gold

Paul Peters — February 1, 2017 Follow @paultweeters— February 1, 2017 Have you ever accidentally discovered an amazingly talented employee? Someone who you thought you’d just hired to cover a simple task, or maybe interviewed just because they were one of the few that applied, and then discovered that they had talents far beyond what … Continue reading How to Create a Hiring Process That Consistently Strikes Gold

Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details

Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016  lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details