Nicholas Ruggieri December 16, 2020 Your Suburban is parallel parked tight between a Lexus and a Porsche and you’ve got to get out pronto. You could use the touch and bump method hoping you don’t do too much damage. Or, you could ask someone outside of the car to spot you. The reality is when … Continue reading Get a Good Look at Your Business with 360° Interviews
Mapping The Customer Odyssey: Large Firms Say They’re Good At It by Ray Schultz , Columnist, November 12, 2020 Customer journey mapping is a complicated science. But bigger firms are grasping it, judging by The Enterprise Perspective on Customer Journey Mapping, a new study by Ansira done in partnership with Ascend2. Of the enterprise companies, … Continue reading Mapping The Customer Odyssey: Large Firms Say They’re Good At It
Priya Florence Shah November 11, 2020 Social media can improve your life if you know how to use social media for good. Learn how to use social media wisely to be a happier human being. Do you feel like quitting social media for good? Are you tired of the fear and negativity that you see … Continue reading How to Use Social Media For Good: 7 Tips to Use Social Media Wisely
Steve DiGioia October 1, 2020 Businesses all over this country are littered with the remnants of employees who do a good job. But what about those employees who go above and beyond? There is nothing that impresses a boss more than an employee who takes the initiative. The initiative to do more than he or … Continue reading Do You Do a Good Job?
Hachem Ramki September 28, 2020 The career page is one of the most powerful recruitment tools in a company’s arsenal. While shaping the workforce lays the groundwork for the challenges to come, creating and nurturing the company’s brand in the eyes of potential candidates can go a long way to building a team of superstars. … Continue reading Ways a Good Career Page Can Help Shape Your Brand
Jeffrey Mirro July 14, 2020 Getting more people to your website is a noble cause and one that can result in more sales, exposure, or notability for your business. While there are many marketing tactics available for this purpose today, guest posting is one such option that is falling into a bit of disrepute. While … Continue reading Paid Guest Posting for SEO: Is it Still a Good Idea? (Hint…Probably Not)
Chris Wells July 9, 2020 I launched a small start-up in the middle of the COVID-19 crisis. Has it been 100% straightforward? No. But then when is it ever? That said, some of my experiences have been unexpectedly positive compared to what it was like to launch a new business pre-pandemic. That is why I … Continue reading 10 Reasons Why a Global Pandemic Might Be a Good Time to Launch a Business
Derek Gleason July 7, 2020 Think it’s tough to earn links or shares for your content? Try earning money. For publishers, doing so is a push-pull between discoverability and monetization. News sites have long been at the forefront, but plenty of speciality sites (e.g., The Athletic, Cook’s Illustrated, Adweek) have paywalls, too. Search engines are … Continue reading Paywalls, SEO, and the Need for a Damn Good Brand
Tim Riesterer — June 5, 2020 Turns out, training effectiveness scores are impacted by “room quality,” even in a virtual environment. “Training leaders were refusing to teach in the basement classrooms because their scores were lower versus when they would teach in the top floor classrooms with a view of the city and windows all … Continue reading The Good Room or the Bad Room?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches. Pamela Parker on June 4, 2020 Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can … Continue reading Call analytics platforms: What are they good for?
