Tag Archives: Good

There’s going to be more brand entertainment than ever. These guys want to make it actually good

  By Jeff Beer June 10, 2023 When Jae Goodman stepped down as CEO of creative ad agency Observatory last summer, he didn’t know what his next chapter would be.  He had spent the previous 16 years building a portfolio of award-winning work predicated on the thesis that brand entertainment could have a significant impact … Continue reading There’s going to be more brand entertainment than ever. These guys want to make it actually good

Gen Z is the least happy generation at work. Here’s how good leaders can set them up for success

  By Sarah Bregel April 11, 2023 First, there was a push for a shorter workweek. Then, “quiet quitting” made the rounds. Now, the concept of “bare minimum Mondays” has taken over social media. The latest trends in the workforce emphasize how important self-care and work-life balance are to younger generations. But in order for … Continue reading Gen Z is the least happy generation at work. Here’s how good leaders can set them up for success

The fight over banning TikTok could result in something good for marketers

It’s far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn’t solve the real problem: Protecting consumer data. Constantine von Hoffman on March 27, 2023 Marketers are closely watching the Congressional debate over banning TikTok. The social media platform is hugely popular in the U.S. which makes it … Continue reading The fight over banning TikTok could result in something good for marketers

Elon Musk’s plans to limit API access might be good for Twitter’s business, but it’s bad for the open internet

  By Chris Stokel-Walker February 09, 2023 Elon Musk’s travails over whether or not to allow free, unfettered access to Twitter’s APIs has, as would be expected, taken plenty of twists and turns. On February 2, Musk gave notice that free access to APIs would be removed within a week. Then he decided accounts could … Continue reading Elon Musk’s plans to limit API access might be good for Twitter’s business, but it’s bad for the open internet