By Jeff Beer June 10, 2023 When Jae Goodman stepped down as CEO of creative ad agency Observatory last summer, he didn’t know what his next chapter would be. He had spent the previous 16 years building a portfolio of award-winning work predicated on the thesis that brand entertainment could have a significant impact … Continue reading There’s going to be more brand entertainment than ever. These guys want to make it actually good
By Sarah Bregel April 11, 2023 First, there was a push for a shorter workweek. Then, “quiet quitting” made the rounds. Now, the concept of “bare minimum Mondays” has taken over social media. The latest trends in the workforce emphasize how important self-care and work-life balance are to younger generations. But in order for … Continue reading Gen Z is the least happy generation at work. Here’s how good leaders can set them up for success
It’s far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn’t solve the real problem: Protecting consumer data. Constantine von Hoffman on March 27, 2023 Marketers are closely watching the Congressional debate over banning TikTok. The social media platform is hugely popular in the U.S. which makes it … Continue reading The fight over banning TikTok could result in something good for marketers
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one. Constantine von Hoffman on March 20, 2023 The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will … Continue reading Three essentials for writing a good ChatGPT prompt
But How Good Are We At Media? by Tom Denford , Op-Ed Contributor, March 3, 2023 We spend a lot of time in our consulting practice talking to senior media and marketing leaders within many of the world’s most ambitious brands. These people are deeply experienced, very knowledgeable about the media industry and understand the … Continue reading But How Good Are We At Media?
By Chris Stokel-Walker February 09, 2023 Elon Musk’s travails over whether or not to allow free, unfettered access to Twitter’s APIs has, as would be expected, taken plenty of twists and turns. On February 2, Musk gave notice that free access to APIs would be removed within a week. Then he decided accounts could … Continue reading Elon Musk’s plans to limit API access might be good for Twitter’s business, but it’s bad for the open internet
By Tracy Brower January 24, 2023 Impatience has long been a characteristic that people try to improve, control, or reduce. “Good things come to those who wait,” goes the common wisdom. But what if impatience is actually good for your career? As a matter of fact, it may be exactly what you need to … Continue reading 3 unexpected reasons why being impatient can be good for your career
By Harvey Deutschendorf January 22, 2023 Talk to any leader of an organization and they will tell you one of the things that bothers them the most is losing good people. There is a saying that has become very common: “People don’t leave bad jobs, they leave bad bosses.” While many people do leave … Continue reading 7 mistakes organizations make that cause good workers to quit
Is Cybersecurity a Good Career? Mohsin Rasool / 17 Jan 2023 Cyber Security is one of the fastest-growing industries in the world, with no signs of slowing down, but Is Cyber Security a Good Career? As businesses become increasingly reliant on technology, the need for Cyber Security professionals to protect their data and systems … Continue reading Is Cybersecurity a Good Career?
By Jared Lindzon November 21, 2022 The last few weeks of the year tend to see a dramatic drop in hiring activity, but this year might be different. Despite inflation, rising interest rates, and mass layoffs at large tech firms some experts believe hiring activity will actually remain relatively strong through the holiday … Continue reading This holiday season might be an unusually good time to apply for a job
