Tag Archives: Good

Watch these mutations in the digital marketing space

Digital Marketing Strategies

Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing. Chris Wood on February 11, 2022 Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate … Continue reading Watch these mutations in the digital marketing space →

The future of CTV

CTV Advertisement

Social media apps are penetrating the CTV eco-system. Are we seeing the emergence of something completely new? Chris Wood on January 28, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign … Continue reading The future of CTV →

Should start-ups worry about hyping their products?

Product Development

The Theranos conviction has thrown a spotlight on tech start-ups over-promising and under-delivering. Kim Davis on January 6, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading Should start-ups worry about hyping their products? →

Personal Disappointment: Brands Are Only Somewhat Good At Personalization

Personal Professionality

Personal Disappointment: Brands Are Only Somewhat Good At Personalization by Ray Schultz , Columnist, December 30, 2021 Personalization works better in email than it does in any other channel. But brands seems far from satisfied with their overall results, judging by Personalization In Digital Marketing, a new study by Ascend2.  Only 21% see themselves as … Continue reading Personal Disappointment: Brands Are Only Somewhat Good At Personalization →

Building a Digital Culture Transformation Can Empower Your Employees to Work Smarter For Good

Digital Culture

Rotem Gal December 26, 2021 Your workforce is the epitome of your company – but how exactly can you empower, train, and coach them when transitioning to a digital enterprise, especially in a crisis? It’s no surprise that Covid-19 has forced companies to interact with customers online to survive and stay relevant. So, as technology … Continue reading Building a Digital Culture Transformation Can Empower Your Employees to Work Smarter For Good →

Random Posts on