Bruce Hakutizwi — November 13, 2018 Follow @BizForSaleUS — November 13, 2018 As any savvy business owner knows, your business is more than the sum of its parts. Yes, factors like profitability, inventory, and stock prices are a significant contributor to your business’s valuation, but they don’t fully represent its success. Less quantitative drivers of … Continue reading The Value of Goodwill
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How Brands Can Use Location Data, Analysis To Create Goodwill
How Brands Can Use Location Data, Analysis To Create Goodwill by Craig Waggy , Columnist, July 23, 2018 Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an eco-friendly cause. Starbucks announced recently that it’s phasing out plastic straws in all … Continue reading How Brands Can Use Location Data, Analysis To Create Goodwill