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Two Decades of Google Ads: How the Platform Has Evolved Since 2003 Joanne Quipp Apr 29, 2025 When Google first launched its advertising platform in 2000, few could have predicted how deeply it would shape the internet, marketing, and even global commerce. Known initially as Google AdWords, the platform started with just … Continue reading Two Decades of Google Ads: How the Platform Has Evolved Since 2003
The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future. Constantine von Hoffman on April 24, 2025 Marketers may not know what keeping third-party cookies in Chrome means for Google, but they know it is not a green light to return to old habits. The industry-wide shift … Continue reading As Google brings back cookies, marketers stick with privacy-first strategies
Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2025 Perplexity has stepped up to argue with the U.S. Department of Justice that it should not divest the Chrome browser from Google, calling the push a major “mistake” for the industry. Perplexity CEO Aravind Srinivas … Continue reading Perplexity Considers Buying Chrome, Offers DOJ Remedy In Google Monopoly Trial
The tech giant reverses course on its long-planned depreciation of third-party cookies. Constantine von Hoffman on April 22, 2025 After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, … Continue reading Google is keeping cookies in Chrome
A Federal judge found Google “willfully engaged in anticompetitive acts” to control the ad server and ad exchange markets. Anu Adegbola on April 17, 2025 Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged … Continue reading Google loses advertising monopoly case
What Happens To Google Ads When AI Agents Collaborate by Laurie Sullivan , Staff Writer @lauriesullivan, April 14, 2025 Safe Superintelligence (SSI), cofounded by former Open AI scientist Ilya Sutskever, has become the latest AI startup to gain backing from Google and Nvidia. SSI’s value is now estimated at $32 billion in a round of funding led … Continue reading What Happens To Google Ads When AI Agents Collaboate
April 11, 2025 Google lays off hundreds, impacting Android and Pixel teams BY Reuters Alphabet’s Google laid off hundreds of employees in its platforms and devices unit, The Information reported on Friday, citing a person with direct knowledge of the situation. The cuts in the division, which houses the Android platform, Pixel phones and the … Continue reading Google lays off hundreds, impacting Android and Pixel teams
Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, April 1, 2025 Google will make several updates to ads this month. A substantial one focuses on the Unfair Advantage Policy. Microsoft Advertising’s focus points to standardizing privacy policies that support the collection of data while supporting data compliance across … Continue reading Google, Microsoft Updated Ad, Privacy Rules Should Smooth Campaigns
Reddit Follows Google, Updates Ads Manager For SMBs by Laurie Sullivan , Staff Writer @lauriesullivan, March 31, 2025 Reddit released several Ads Manager features Monday morning aimed at making it easier for small to medium-sized businesses (SMBs) to get started running campaigns on the platform. The company turns 20 years old in June. Jim Squires, executive vice president … Continue reading Reddit Follows Google, Updates Ads Manager For SMBs
How To Optimize Google Ads For High-intent Search Queries Aayush Jain Mar 26, 2025 Optimizing Google ads for high-intent search queries in this ever evolving digital landscape has become crucial to generate better quality traffic & improve conversion rates at a macro level. The high-intent search queries enable a user to … Continue reading How To Optimize Google Ads For High-intent Search Queries
