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Why Many Experts Hate Google Tag Manager (But Should They?) Victor Gonzalez Feb 6, 2025 Google Tag Manager (GTM) is supposed to make life easier. It promises a world where marketers and developers can manage tracking codes effortlessly, without constantly tweaking website code. Yet, despite its convenience, many experts hate GTM. Why? … Continue reading Why Many Experts Hate Google Tag Manager (But Should They?)
Would You Switch From Google To Bing For A Price? by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2025 Is Google a habit? Findings from a study suggest many users stick with Google simply because they never explore other options. When they do, some choose to stay with the competitor, like Microsoft’s Bing. DuckDuckGo and … Continue reading Would You Switch From Google To Bing For A Price?
Apple, Mozilla, Advertisers Back Google by Laurie Sullivan , Staff Writer @lauriesullivan, March 17, 2025 Google is receiving support from competitors, saying the U.S. Department of Justice’s proposed remedies would hurt competition rather than improve it. Earlier this month, Google urged the DOJ not to take a less aggressive approach other than breaking up the search … Continue reading Apple, Mozilla, Advertisers Back Google
Ads could come to Google’s conversational search experience, but some advertisers are skeptical about performance. Anu Adegbola on March 11, 2025 Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is … Continue reading Google is exploring ads in new AI Mode
Google Grips Onto Vibe Coding by Laurie Sullivan , Staff Writer @lauriesullivan, March 11, 2025 What happens when AI takes over coding for a specific project? Apparently it now has a name — vibe coding — and it is gaining acceptance among some developers. “I felt somewhat dirty the first few times I indulged in this … Continue reading Google Grips Onto Vibe Coding
How to Drive More High-Quality Leads with Google Ads: A Full Guide Chetan Solanki Mar 6, 2025 Google Ads is one of the most desired channels for generating high-quality leads for most business types. It works on the CPC model, It means the marketer has to pay for each click but the … Continue reading How to Drive More High-Quality Leads with Google Ads: A Full Guide
The Future of Google Ads Match Types: Making Broad Match Work for You Mike Susi Mar 3, 2025 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play … Continue reading The Future of Google Ads Match Types: Making Broad Match Work for You
Google Unleashes Gemini Live Opinion Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 3, 2025 Designer, fashion consultant, and personal stylist are all ways I would describe Google Live’s latest video capabilities that allow users to ask questions, share their screens for advice and opinions on a variety of subjects. The demonstration, presented at Mobile … Continue reading Google Unleashes Gemini As An Opinion Tool
The Future of Google Ads: Embracing AI & Automation Vish Gohil Mar 3, 2025 Introduction Google Ads has long been the gold standard for digital advertising, offering businesses a powerful way to reach their target audience and drive conversions. Over the years, Google has continuously refined its advertising platform, integrating new technologies … Continue reading The Future of Google Ads: Embracing AI & Automation
Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2025 OpenAI may have been the first to release a reasoning model and others followed. Search engines did not tell users why it would serve specific information, but that has changed with AI. … Continue reading Why DeepSeek Isn’t A Search Engine And What It Means For Advertisers, Google, Microsoft
