You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Anu Adegbola on September 3, 2024 Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context … Continue reading Google Analytics 4 introduces benchmarking data
Google Ad Exec Answers One-Off Campaign Questions by Laurie Sullivan , Staff Writer @lauriesullivan, September 3, 2024 A shortened holiday shopping season requires even the biggest advertisers to act like a startup — agile and quick to respond. Hanukkah falls on Christmas Day this year. The compressed time frame demands advertisers remain attune to emerging trends by leveraging … Continue reading Google Ad Exec Answers One-Off Campaign Questions
Google’s new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing. Anu Adegbola on August 27, 2024 Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust … Continue reading Google adds generative AI insights, shopping ad campaign goals
Google Ads Return On Ad Spend Slips Into TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2024 Loss of confidence in the return on ad spend of Google Ads and paid search keeps Catherine Hoffman Seaton, vice president of marketing at Windsor Stores, coming back to the TikTok platform. Seaton told attendees at the … Continue reading Google Ads Return On Ad Spend Slips Into TikTok
Google strikes a deal with California lawmakers to fund local news The agreement ends a long-running dispute that led to Google temporarily blocking news for some users in the state. karissa bell Thu, Aug 22, 2024 Anadolu via Getty Images Google has reached a deal with California lawmakers to fund local news … Continue reading Google strikes a deal with California lawmakers to fund local news
So far, AI Overviews is not wrecking publishers’ traffic — plus other AI Overviews news. Danny Goodwin on August 19, 2024 Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their traffic. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll … Continue reading Google AI Overviews have negligible impact on traffic, say publishers
How Much Of Google Search Market Share Relies On Default Setting? by Laurie Sullivan , Staff Writer @lauriesullivan, August 15, 2024 People typically use multiple search engines. Yet a survey of 1,000 U.S. users found Google to be the most popular at 94%, followed by Bing at No. 2 with 34% of users and DuckDuckGo at … Continue reading How Much Of Google Search Market Share Relies On Default Setting?
Google Living Microsoft’s 20th-Century Nightmare by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2024 Will the U.S. Justice Department force Google’s parent Alphabet to shed at least one of its business units? It could take years for any type of breakup to be finalized. The ad industry has been batting around that possibility for years. … Continue reading Google Living Microsoft’s 20th-Century Nightmare
Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict. Anu Adegbola on August 13, 2024 With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Here’s a selection of comments grouped by topic. Google’s appeal and … Continue reading The Google monopoly verdict: More industry reactions
Patterns Emerge In Google AI Overviews For Ecommerce, Education, ‘Facets’ by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2024 BrightEdge Generative Parser has detected a new set of patterns and key trends as part of its monthly monitoring of Google AI Overviews (AIOs). Google’s focus in July seems to lean toward education and ecommerce, perhaps … Continue reading Google AIO Patterns Emerge For Ecommerce, Education, Facets
