The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing. Anu Adegbola on September 17, 2024 Google is on trial for allegedly abusing its dominance of the $ 200 billion digital advertising industry. The U.S. Department of Justice … Continue reading Google adtech antitrust trial: Everything you need to know
Google Backdoor Ad Practices Revealed By Those Who Lived It by Laurie Sullivan , Staff Writer @lauriesullivan, September 16, 2024 The U.S. Department of Justice has opened a door for advertisers, publishers and tech platforms’ executives to begin discussing Google’s hidden practices as the justice department continues to hear testimony during Alphabet’s latest antitrust trial in … Continue reading Google Backdoor Ad Practices Revealed By Those Who Lived It
Google Smothers AI Hallucinations With Real-World Data by Laurie Sullivan , Staff Writer @lauriesullivan, September 13, 2024 Inaccurate online information produced by large language models (LLMs) powering today’s AI technology can trigger the most unusual responses, despite the ability to sift through vast amounts of data to complete a variety of tasks. Those tasks include everything … Continue reading Google Smothers AI Hallucinations With Real-World Data
Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true? Anu Adegbola on September 10, 2024 With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. … Continue reading Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
The decision by the European Union’s highest court came on the 2nd day of Google’s latest US antitrust trial. Constantine von Hoffman on September 10, 2024 As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $ 2.6 billion antitrust fine against the company. The fine … Continue reading EU hits Google with $2.6 billion fine in antitrust case
Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025. Anu Adegbola on September 9, 2024 Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for … Continue reading Google Ads to deprecate enhanced CPC for search and display ads
NFL Kickoff: Google Ads Gambling Rules Tighten by Laurie Sullivan , Staff Writer @lauriesullivan, September 6, 2024 As the betting season related to the National Football League (NFL) gets underway, Google has implemented stricter recertification guidelines and certification for gambling and gaming. Companies will need to recertify their services beginning November 2024. If a change to … Continue reading NFL Kickoff: Google Ads Gambling Rules Tighten
The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren’t so sure. Constantine von Hoffman on September 6, 2024 On Monday, Google and the Justice Department will begin their second antitrust trial of the year. The tech giant lost the last case, which was about monopolistic … Continue reading US vs. Google, round 2: Government targets digital ad business
Google is also testing a new “Promotions” feature for App Campaigns that can create event-driven promotions tailored for mobile users. Anu Adegbola on September 4, 2024 Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers … Continue reading Google Ads unveils advanced performance planner for YouTube campaigns
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Anu Adegbola on September 3, 2024 Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context … Continue reading Google Analytics 4 introduces benchmarking data
