Now that Universal Analytics has ridden into the sunset, we talk to the Google exec about what’s coming for GA4. Anu Adegbola on July 5, 2024 As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). … Continue reading Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4
Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem by Laurie Sullivan , Staff Writer @lauriesullivan, July 5, 2024 Clicks have an impact on rankings in Google Search, making it more important for marketers to gain value from searches that do not result in a click. Nearly 59% of Google searches in the U.S. … Continue reading Nearly Two-Thirds Of Google Searches Stay Within Its Ecosystem
AI Energy Demand: Google Carbon Rises Nearly 50% In 5 Years by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2024 Pledges to reduce carbon emissions are contradictory to plans to invest in AI products. Google in 2021 shared plans to eliminate carbon emissions from its operations by 2030, but artificial intelligence (AI) infused in all … Continue reading AI Energy Demand: Google Carbon Emissions Rise Nearly 50% In 5 Years
Google, Meta, Microsoft Modality Features Show Different Future For Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2024 Google plans to introduce a set of new machine learning (ML) features under the Google AI brand. One for the latest Pixel phone is expected next month and would offer a feature similar to Microsoft’s Recall. … Continue reading Google, Meta, Microsoft Modality Features Show Different Future For Advertising
July 02, 2024 Google is nowhere near its climate target. AI is partly to blame Google cited artificial intelligence and the demand it puts on data centers, which require massive amounts of electricity, for last year’s growth. BY Associated Press Three years ago, Google set an ambitious plan to address climate change by going “net zero,” … Continue reading Google is nowhere near its climate target. AI is partly to blame
Google Universal Analytics Data Disappeared On Schedule – Or Did It? by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2024 People are creatures of habit. They crave familiarity and feel comfortable when they know how to measure something and where to find data — especially when it comes to advertising campaigns running on Google. On … Continue reading Google Universal Analytics Data Disappeared On Schedule – Or Did It?
Google invests in Taiwanese solar company to boost green energy It’s one of the world’s biggest Al semiconductor hubs. will shanklin Updated Mon, Jul 1, 2024 Google Google is investing in a Taiwanese solar company with plans to build a 1 gigawatt (GW) pipeline of sustainable energy in the region. The company is placing … Continue reading Google invests in Taiwanese solar company to boost green energy
The company promises cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. Constantine von Hoffman on June 26, 2024 Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. “Measurement … Continue reading Google announces upcoming GA4 features
Google is reportedly building AI chatbots based on celebrities and influencers Chatbots? With celebrities? Groundbreaking. pranav dixit Tue, Jun 25, 2024 Google Google is reportedly building new AI-powered chatbots based on celebrities and YouTube influencers. The idea isn’t groundbreaking — startups like Character.ai and companies like Meta have already launched products like this … Continue reading Google is reportedly building AI chatbots based on celebrities and influencers
Tips about SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan. Danny Goodwin on June 10, 2024 If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating … Continue reading Google: Audience focus, content quality are still the keys to SEO
