How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards? Melissa Reeve on January 3, 2025 Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how … Continue reading Guardrails and governance: How to protect your brand while using AI
Tag Archives: Governance
OpenAI introduces new governance model for AI safety oversight
OpenAI introduces new governance model for AI safety oversight Maxwell William / Last Updated: Dec 19, 2023 OpenAI has introduced a new governance structure that grants its board the authority to withhold the release of AI models, even if company leadership has deemed them safe, according to a recent Bloomberg report. The decision, detailed … Continue reading OpenAI introduces new governance model for AI safety oversight
How to structure digital asset management governance
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation. Chris Wood on December 14, 2023 Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system, as well as for future use … Continue reading How to structure digital asset management governance
The role of governance: Successful customer journey operations
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration. Greg Kihlstrom on October 10, 2023 The first article in this three-part series was “Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands … Continue reading The role of governance: Successful customer journey operations
Rethinking content governance in the era of generative AI
It’s time to revisit content workflows and ensure change management is front and center for your marketing team. Milton Hwang on September 22, 2023 This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role … Continue reading Rethinking content governance in the era of generative AI
How to define your DAM governance structure
A governance structure should be top of mind from the start of your DAM journey. Here’s how to define one for your organization. Rachel Edwards on March 24, 2023 When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. … Continue reading How to define your DAM governance structure
Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
The importance of governance for digital asset management
A taxonomy, and governance to ensure its proper use, are foundational for DAM. Kim Davis on December 10, 2020 Central to digital asset management, or DAM, is the tagging of assets so that they can be readily retrieved — something of critical importance for extensive libraries of text, images and video. But random tagging by … Continue reading The importance of governance for digital asset management
How Agile Leadership Can Improve Board Governance
Darleen DeRosa — June 27, 2019 Follow @onpoint_llc — June 27, 2019 geralt / Pixabay The immense pressure on company boards to be more active and involved in developing and executing strategy will only intensify with today’s dynamic, innovative economy. Board positions are no longer seen as a ceremonial role or a perk for executives, … Continue reading How Agile Leadership Can Improve Board Governance
Inject Vitality Into Your Business With Blockchain Governance
Karthik Pichai — March 28, 2019 — March 28, 2019 For most companies, supply chains consist of numerous partners that manufacture products in siloed environments. When you fail to provide these parties with the necessary visibility, however, it becomes more difficult to adjust to customer demands and maintain integrity. Because of the number of supply … Continue reading Inject Vitality Into Your Business With Blockchain Governance
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