Janet Church — October 23, 2017 Follow @JanetChurch — October 23, 2017 A growing number of businesses of all sizes — from small startups to large enterprises — are tapping their workforce to extend their social media footprint. When this strategy is done correctly, the rewards and ROI are considerable. For example: Content shared by … Continue reading Employee Policies and Best Practices For Your Social Media Governance Plan
Janet Church — July 11, 2017 Follow @JanetChurch — July 11, 2017 Anemone123 / Pixabay As discussed by Brandle’s founder CEO Chip Roberson in a recent Forbes article, social media governance is a coordinated set of procedures, protocols, policies, workflows and tools. An organization should know what to rely on in order to ensure that … Continue reading Why Centralized Social Media Governance Works Best
Jeff Coveney — June 21, 2017 Follow @RevEngineMarket — June 21, 2017 One word…BORING. We are marketers that want to talk about marketing results and revenue impact. Who wants to talk about email policies and data governance? That’s a fast way to get the crowd yawning at the quarterly executive meeting. The key is to … Continue reading 6 Reasons Why You Need a Mailing and Data Governance Policy
by Scott Meyer Follow @ScottmeyerAugust 12, 2016 Digital governance isn’t necessarily a concept that most of us are required to be intimately familiar with. That is, unless something catastrophic occurs to our site or impacts our customers’ security. Why? Because it’s easier to be reactive than proactive. If something happens, it demands a response while … Continue reading 5 Tips to Better Digital Governance
