If your employees aren’t engaged, your marketing efforts will be for naught. Columnist Karen Steele discusses four ways to help you create a culture of engagement in your organization. Karen Steele on September 7, 2017 Jack Welch, the legendary former chairman and CEO of General Electric, nailed it when he told the Kansas City … Continue reading The holy grail of engagement starts with your employees
by Stacey Rudolph May 3, 2016May 3, 2016 Just how far has inbound marketing grown? Inbound marketing is a winning marketing strategy that has gained popularity over the years because it is far more effective and cost-effective than outbound marketing tactics. Infographic source Inbound marketing helps brands to become more magnetic without breaking the bank. … Continue reading Why Inbound Marketing is Your Holy Grail of Marketing: Statistics and Trends [Infographic]
by Steve Gumm February 3, 2016 Follow @stevegummFebruary 3, 2016 Local Video Marketing provides the best way to connect with local customers on a more personal level without them having to actually drop in on your place of business or schedule an appointment with you. The primary reason I love video is because of the … Continue reading Local Video – The Holy Grail of Content Creation For Small Business
Matthew SantosOctober 2, 2015 The market is always moving. When the Internet took off, the immediate goal was to build a website but it was then just an adjunct to the bricks and mortar store(s). Over time and particularly after Amazon took off, people realized that it was possible to operate without bricks and mortar … Continue reading Conversion Optimization: The Holy Grail of Marketing
If you’re looking to ramp up your marketing strategy, look no further than the universal customer profile. Columnist Erik Bratt explains what you need to successfully create and leverage a single customer view. Erik Bratt on July 8, 2015 When marketers talk about the future state of marketing, it invariably circles back to the ability … Continue reading Searching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer Profile
Ian NewcombeJuly 4, 2015 The quest for the perfect multi-channel retail stock management system begins and ends with inventory. Every item on every shelf represents cash that’s working for your business, but is that cash working as efficiently as it could be? Too much stock means cash is idle, while too little stock loses you … Continue reading Why Multi-Channel Retail Stock Management Might Just Be the Holy Grail…
