Columnist Lewis Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers. Lewis Gersh on April 28, 2017 In my most recent column, I challenged you to ask if you were grateful for digital. I argued that … Continue reading Are you grateful for digital? Part 2: Q&A
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Are you grateful for digital?
In a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum. Lewis Gersh on March 31, 2017 The internet is both the best and worst thing that’s ever happened to us. (And I say … Continue reading Are you grateful for digital?