Tag Archives: great

Even great demand gen can’t overcome a lack of brand marketing

Demand generation alone can’t drive sustainable growth. Here’s why brand marketing is key for creating demand and activating buyers. Liam Moroney on May 29, 2024   For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time.  However, if you’ve … Continue reading Even great demand gen can’t overcome a lack of brand marketing

Get a job at one of these 10 companies if you want to work with great senior leaders

May 15, 2024 Get a job at one of these 10 companies if you want to work with great senior leaders A new ranking from Glassdoor, based on anonymous reviews, highlights workplaces where leadership teams are highly ranked. BY Shalene Gupta Earlier this year, Glassdoor found in a survey that 72% of employees have confidence in … Continue reading Get a job at one of these 10 companies if you want to work with great senior leaders

3 blatant ways the Great Betrayal is damaging workplace culture—and how leaders can rebuild trust

March 15, 2024 3 blatant ways the Great Betrayal is damaging workplace culture—and how leaders can rebuild trust Leaders who do not address the impacts of the Great Betrayal risk high attrition and low productivity. BY Jennifer Dulski A dramatic shift is happening in workplaces. After numerous high-profile rounds of job cuts last year and more … Continue reading 3 blatant ways the Great Betrayal is damaging workplace culture—and how leaders can rebuild trust

An early Apple designer on what makes an interface truly great

  By Doreen Lorenzo March 12, 2024 Abigail Brody is a design executive who has spent more than a decade of her design career at Fortune 500 companies, including Apple, where she helped to create dark mode and some of the first iPhone’s design explorations. She leads product design at Physna’s Thangs, the fastest-growing 3D model … Continue reading An early Apple designer on what makes an interface truly great

It’s not too late: 5 reasons people over 40 make great entrepreneurs

  By Judith Humphrey January 25, 2024 We regularly read about entrepreneurs starting their companies at a young age. Bill Gates was 19 when he founded Microsoft—the same age Mark Zuckerberg was when he launched Facebook, and Michael Dell when he began Dell Technologies. These are classic cases of successful entrepreneurship among the young. But … Continue reading It’s not too late: 5 reasons people over 40 make great entrepreneurs