Brian Basilico — January 30, 2020 One of my favorite quotes is from Zig Ziglar and it goes like this: “You can have anything in life that you want if you just help other people get what they want.” As content marketers, we have the ability to create great content and deliver it to our … Continue reading How to Make Great Business Relationships… As Easy As 1-2-3
Michael Flaherty — January 21, 2020 Whether you are a part of an in-house marketing team or an agency, something is usually consistent in both as far as teams go. Now, I want you to do me a favor. Stand up and look around if you are either in an SEO or PPC department. Are … Continue reading Blending a Strategic SEO & PPC Strategy for Great Results
Marc Haase — January 19, 2020 When it comes to email marketing for ecommerce, you know the drill. You need to do it without spending too much. You need to make it less promotional while still bringing in sales. You need to stay in touch with your audience without spamming them. Enter your blog. Blog … Continue reading 6 Great Examples of Brands Using Content in Marketing Emails
Boris Steiner — December 18, 2019 The other day I had a conversation with a colleague. He was looking for an opener for a talk. Something catchy to illustrate to his audience (mostly finance and banking) that there could well be a need to change their current ways of working. I told him: Ask your … Continue reading 3 Tips for Great Product Ownership
Michael Begg — December 15, 2019 Sellers and Vendors should always be looking for ways to differentiate their products from the competition. One way that Amazon vendors can do this is by adding Amazon A+ Detail Pages to their listings. A+ content is completely customizable and can provide incredible benefits to your product pages. Every … Continue reading 8 Tips for Creating Great Amazon A+ Detail Pages
Jim Haudan — November 12, 2019 Follow @jhaudan I once read a Harvard University study about the types of people who achieve professional success, and it really struck a chord with me. The study found that 85% of professional success comes from people skills. While I wasn’t surprised, as I believe it is impossible to … Continue reading The Power of Strong Relationships at Work: 5 Tips to Building Great Ones
Jennifer Soares — November 3, 2019 Hate to bust your bubble, pal, but the answer is “Not really.” 85% deliverability means 15% of your emails triggered a spam filter somewhere along the way and didn’t make it to the inbox. What’s happening is that 15 of every 100 recipients are not seeing your emails unless … Continue reading I Have 85% Deliverability! That’s Great, Right?
Matt Shealy — October 14, 2019 Salary and benefits are always part of the package, but it’s not the prime motivator for why people take jobs. In 2019, they want to work at a place where they can make a difference and a place that shares their values. Talented people want to create meaningful work. … Continue reading Tips to Hire Great Developers – From Actual Developers
Steven Handmaker — October 4, 2019 Follow @handmaker While not everyone in the organization is destined for an executive or senior leadership role, there are still many opportunities for employees to develop their leadership skills. Coaching and developing employees to become better leaders is not only essential to overall business growth but key for development … Continue reading Are You Practicing These 4 Techniques to Help Your Employees Become Great Leaders?
Don Dalrymple — September 30, 2019 Follow @dondalrymple How many caller id calls have you ignored? How many emails simply go unanswered? We are all suffering from attention deficit and most people have to keep the noise out and focus just to survive and get what they think is important done. If you are not … Continue reading Be a Person of Great Value
