Amy Drader October 22, 2021 Vector image created by freepik.com We often go into a new job hopeful and excited. We look forward to new challenges, new coworkers, and even the new boss. But it may not turn out to be as great as we hoped. Whether it’s after the first day, the first week … Continue reading What to Do When Your New Job Isn’t as Great as You Hoped
Elliot Begoun October 21, 2021 We compete, that is what we do. Some more fiercely than others. That competition can be internal, which is where I’ve spent much of my energy and focus. Most competition, however, is outward facing. Athletes compete against other athletes, business people do the same. Heck, there are millions of people … Continue reading Great Is Good. Different Is Better
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint. Stacey Ackerman on October 15, 2021 While agile marketing is more about culture and people than processes and tools, sometimes you just need a really good workflow to get into the rhythm of agile. … Continue reading 6 key elements of a great agile marketing backlog
Davis Bell October 14, 2021 Every client comes with an overall lifetime value, which is basically how much revenue your firm can expect to receive from each client over time. When clients leave, the money lost can add up quickly and it is generally a lot more expensive to bring in new clients than to … Continue reading How Accounting Professionals Can Create a Great Client Experience
Susan Hunt September 28, 2021 WeSpire has compelling research that shows that embracing a strong Environmental, Social, Governance (ESG) strategy is one critical way to combat the great resignation, by keeping the employees you have. In our State of Employee Engagement research published earlier this year, 93% of employees who said that their company was … Continue reading How ESG Programs Can Combat the Great Resignation
George Konidis September 23, 2021 So you’re launching a new business. You don’t need a chalk talk on the importance of having a professional-looking, functional website. But before your website goes live on the web, it needs a domain name to sit on. The domain name is your business’s digital home address. It’s the part … Continue reading 5 Tips to Choose a Great Domain Name for Your New Business
Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences by Ray Schultz , Columnist, September 22, 2021 Email marketers are not the most popular people in America. Among consumers, 79% wish email offers were more relevant, and 71% that they were more timely, according to Revisiting the Gaps In Customer Experience, … Continue reading Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
Thomas Griffin September 15, 2021 Now that restrictions around the pandemic have loosened, companies are asking employees to resume working from their offices again. But the result is not what’s been expected. Instead of returning, droves of highly skilled workers are quitting instead. This widespread event has been given the name ‘The Great Resignation’. As … Continue reading Keeping Your Best Employees During the Great Resignation
Paul Keijzer August 23, 2021 It’s not always easy for leaders to figure out their employees’ needs, wants, or struggles. If you fail to crack the code, you could lose top talent, allow toxic attitudes to fester, or even imperil your entire business. Having a bulletproof way to connect with employees is vital. Here’s how … Continue reading 3 Great Ways Leaders Can Connect with Employees
Steven Imke August 6, 2021 Most marketing and sales books talk about the sales funnel; however, the funnel model has one serious flaw. While the sales funnel is based on driving the customer through the funnel to make a purchase, it ignores the power of the customer to build momentum for the business. The flywheel … Continue reading The Flywheel Concept – How to Become a Great Company
