From data richness to transparency concerns, dive into the world of walled gardens and their role in modern digital advertising. Geoff Crain on June 13, 2024 As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the … Continue reading Is the digital marketing grass really greener in walled gardens?
Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit. Chris Wood on April 18, 2024 Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center … Continue reading Adtech’s approaches to greener marketing
Andy Woods May 5, 2021 Sustainability is at the forefront of every responsible organisation’s mind, but many won’t have ever considered the environmental impact of their website. The greatest invention in modern times is undoubtedly the internet, which at first glance doesn’t seem like it could have a negative effect on the environment. Sadly, however, … Continue reading How to Make Your Business Website Greener
BusinessVibesJune 10, 2015 In recent years, Corporate Social Responsibility (CSR) has become a pressing issue for businesses large and small, local and global. With many governments creating targets for the whole state to become more ethical – both socially and environmentally, it is important to stay ahead of the game with the latest developments. By … Continue reading CSR: Your Responsibility for A Greener Business
