September 09, 2024 Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it Unlike many of its peers, Allbirds has moved beyond deceptive net-zero claims. BY Christopher Marquis Many companies’ net-zero and decarbonization plans are often more about greenwashing than real progress. Delta Airlines, for example, once claimed to be “the world’s first carbon-neutral … Continue reading Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it
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More than 700 of the world’s largest public companies have net zero goals. Are they greenwashing?
By Adele Peters June 14, 2022 More than 700 large public companies around the world, from Amazon and Apple to oil companies like ExxonMobil, now have targets to reach net zero emissions. That’s a 68% increase from the number that had made pledges just two years ago. But their plans aren’t strong enough yet to … Continue reading More than 700 of the world’s largest public companies have net zero goals. Are they greenwashing?