Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers. Ruth Stevens on May 2, 2024 Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, … Continue reading New ways to identify B2B buying group members
March 24, 2024 If you’re stuck in a rut, consider consulting this surprising group You can accomplish much more by mixing people from different, but not totally disconnected, disciplines and asking for their thoughts. BY Yonason Goldson Did you hear the one about the vascular surgeon who walked into a plumbers convention? Actually, it was a … Continue reading If you’re stuck in a rut, consider consulting this surprising group
Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
By Reuters January 16, 2024 YouTube is making millions of dollars a year from advertising on channels that make false claims about climate change because content creators are using new tactics that evade the social media platform’s policies to combat misinformation, according to a report published on Tuesday. The Center for Countering Digital Hate … Continue reading YouTube is making millions off a new breed of climate denial, a monitoring group says
Amazon eyes investment in Diamond Sports Group amid streaming expansion Maxwell William / Last Updated: Dec 18, 2023 Amazon is reportedly in advanced talks to invest in Diamond Sports Group, a leading regional sports programmer, marking a significant stride in the tech giant’s foray into sports content. This strategic move, according to Wall Street … Continue reading Amazon eyes investment in Diamond Sports Group amid streaming expansion
By Jessica Bursztynsky November 14, 2023 Digital payments app Venmo is rolling out a new feature that allows users to create groups to track and settle up multiple expenses. The feature is meant to cut out the need for spreadsheets and other third-party apps, such as Splitwise, before sending expenses to friends. It will … Continue reading Venmo’s new group payment option will help settle up your friends’-getaway costs
Built on the firm’s Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology. Constantine von Hoffman on October 5, 2023 One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to … Continue reading Real Story Group launches free martech assessment tool
Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach by Laurie Sullivan @lauriesullivan, August 22, 2023 Cox Media Group (CMG) has followed search engines like Google and Microsoft, as well as platforms like Nextdoor and Facebook, into the world of community local news. The goal is to attract small local advertisers and … Continue reading Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach
YouTube, Universal Music Group Announce Incubator, Principles For AI by Laurie Sullivan @lauriesullivan, August 21, 2023 YouTube has launched the YouTube Music AI Incubator program with artists, songwriters and producers from Universal Music Group, which supported the creation of three music principles based on generative artificial intelligence (GAI). The program combines some of today’s most … Continue reading YouTube, Universal Music Group Announce Incubator, Principles For AI
By Associated Press July 07, 2023 Chinese regulators are fining Ant Group 7.123 billion yuan ($985 million), claiming the financial technology provider violated laws related to corporate governance and consumer rights. The People’s Bank of China imposed the fine on Friday. “We will comply with the terms of the penalty in all earnestness and … Continue reading Ant Group, Jack Ma-founded fintech giant, gets fined almost $1 billion by China regulators
