Tag Archives: GroupM

GroupM, IRIS.TV Partner To Target CTV, Online Video Ads

GroupM, IRIS.TV Partner To Target CTV, Online Video Ads by Karlene Lukovitz @KLmarketdaily, August 3, 2023 GroupM, WPP’s media buying unit, and content data platform IRIS.TV have partnered to use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that … Continue reading GroupM, IRIS.TV Partner To Target CTV, Online Video Ads →

GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032

Advertisement Industry

GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032 by Joe Mandese @mp_joemandese, April 6, 2022 Artificial intelligence (AI)-enabled media will account for $370 billion in ad spending this year — and will represent the majority of all ad buys, according to a new proprietary forecast released by GroupM this morning. The forecast … Continue reading GroupM Benchmarks ‘AI-Enabled’ Ad Spending At $370B This Year, Projects It Will Reach $1.3T By 2032 →

Amazon Advertising And GroupM Work On Audio Ads

Amazon Advertisement

Amazon Advertising And GroupM Work On Audio Ads by Laurie Sullivan @lauriesullivan, May 19, 2021 Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on Amazon Music’s free ad-supported tier. GroupM agency clients can reach listeners based on streaming activities and shopping signals across … Continue reading Amazon Advertising And GroupM Work On Audio Ads →

GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane

Marketing Guide

GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane by Steve McClellan @mp_mcclellan, February 6, 2017 GroupM has released its annual Interaction report that outlines what the firm sees at the state of digital marketing and key issues and trends facing marketers during the coming year. The report, authored by Global Chief … Continue reading GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane →