Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024 In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach … Continue reading Why buyer groups matter in B2B demand gen and how to target them
May 23, 2024 Biden overtime pay rule goes too far, business groups say in lawsuit The business groups claim the mandatory overtime pay rule would force businesses to cut jobs and limit workers’ hours. BY Reuters A coalition of U.S. business groups has filed a lawsuit seeking to block a Biden administration rule that would extend … Continue reading Biden overtime pay rule goes too far, business groups say in lawsuit
May 07, 2024 Tinder continues to weigh down Match Group’s dating empire Tinder’s paying user base declined 9% from the same time a year ago to just under 10 million. BY Jessica Bursztynsky Tinder continued to lose paying users in its first quarter, with Match Group CEO telling investors Tuesday that the company expects to slow … Continue reading Tinder continues to weigh down Match Group’s dating empire
April 24, 2024 Major business groups sue to block FTC’s ban on most worker noncompete agreements The U.S. Chamber of Commerce could move for an injunction temporarily blocking the FTC’s rule from taking effect as the case proceeds. BY Reuters The U.S. Chamber of Commerce, the country’s largest business lobby, filed a lawsuit on Wednesday seeking … Continue reading Major business groups sue to block FTC’s ban on most worker noncompete agreements
Google Ads To Automatically Pause Ad Groups With Low Activity by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2024 Google will pause Ads groups that have not seen impressions in the past 13 months as it attempts to improve budget efficiency for advertisers. The rollout, which will push many search marketers to clean up their … Continue reading Google Ads To Automatically Pause Ad Groups With Low Activity
By Shalene Gupta October 31, 2023 Today, AI is evolving at a lightning pace, leaving everyone else scrambling to catch up as they wonder what the future will bring and, more specifically, how AI will impact jobs. Job search website Indeed surveyed over 7,000 employees and human resource professionals in seven countries (U.S., U.K., … Continue reading Minority groups in countries around the world are worried about AI being a threat to jobs
Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy by Wendy Davis @wendyndavis, August 23, 2023 Advocacy groups on Wednesday renewed their call for the Federal Trade Commission to investigate whether YouTube was serving behaviorally targeted ads to children under the age of 13. “Ultimately, only a body with investigative authority, such as the … Continue reading Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy
Media Groups Sign Open Letter On AI Use by Ray Schultz , August 10, 2023 A group of 10 organizations, including The Associated Press and Gannett, is calling for a legal framework to protect journalism from unregulated AI use. In an open letter titled, “Preserving public trust in media through unified AI regulation and practices,” … Continue reading Media Groups Sign Open Letter On AI Use
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch. Constantine von Hoffman on April 4, 2023 Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review … Continue reading Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint
Journalism Groups Join Coalition To Save Local News by Laurie Sullivan @lauriesullivan, January 27, 2023 Rebuild Local News, a coalition group, proposed a dramatic tax-based solution to the problem of disappearing local journalism, which is having significant social and political consequences, according to Near Media co-founder Greg Sterling. Turns out the art of news is dwindling. Since 2004, 2,100 … Continue reading Journalism Groups Join Coalition To Save Local News
