Gregory T. Huang More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant increase over the numbers from around a year ago, according to a new survey. The main reasons for adoption? Improved patient care and communication, and time efficiency, doctors say. … Continue reading Mobile Health Adoption Growing Among Doctors, for Apps and Content
Want to take your trigger-based emails to the next level? Contributor Jason Warnock has some tips for utilizing weather events to drive sales. Jason Warnock on December 5, 2014 Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through rates and increase sales. By sending … Continue reading 3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns
Ron Johnson November 23, 2014 Businesses need solid online presence to keep up with increasingly competitive market. LinkedIn is a very powerful platform to help you jump-start that presence. Here are some benefits of using LinkedIn for business: Lead Generation – LinkedIn opens the doors for networking and a flood of potential clients. Keep … Continue reading 6 Benefits Of LinkedIn In Growing Your Business
By Patrick Orr, Published November 1, 2014 As marketers, we tend to measure our brand through the eyes of our customers, then model our culture after their vision. This is a backwards approach to brand building that strays brand leaders down a winding path of chasing the next sale and pandering to every … Continue reading Be True To Yourself: Three Ingredients For Growing A Great Brand
By Kristen Lunman, Published October 26, 2014 Companies are looking for video professionals all the time. To make yourself the obvious first choice, you need to show your talents to the world. Of course you have the slick showreel that highlights your finest work; the critical next step is getting it in front of as … Continue reading 5 Keys to Growing Your Freelance Video Business
By Katherine Buchholz, Published October 25, 2014 Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of … Continue reading 10 Stats That Underscore the Growing Value of Integrated Data Analytics
It’s a noisy world, your marketing resources and headcount are limited and in some cases, you’re still defining who your customers are. “What’s on the critical short list and what can we pushback till later?” Four key marketing strategies are essential in today’s always on world: web site design, jettisoning old school SEO, content strategy … Continue reading Four Critical Marketing Strategies for Growing Your Business
by Laurie Sullivan, September 8, 2014, 11:31 AM< Tracking and analyzing content marketing performance looks a lot like the trials and tribulations marketers went through with earned media in Facebook and Twitter. Performance is tracked based on “eyeballs.” Many executives look for the same impact they gain from lead generation, rather than some of the … Continue reading Content’s Growing Pains Look A Lot Like Social Media Marketing’s
Are you tired of trying numerous so called ‘traffic generation techniques’ that are simply having no effect on your sales? Have you had enough of wasting your money on these programs that are none other than empty promises? Me too. Want that well deserved freedom without the worries and stress of everyday life? Good news. … Continue reading 5 Tips To Growing Your Online Business Effectively
