By Sarah Bregel September 14, 2023 A new study is taking a closer look at the mental health of Gen Z. The emotional struggles of Gen Zers—people born between 1997 and 2012—have been well documented in recent years. Still, questions remain about what makes this group so different from previous generations. According to a … Continue reading Not just growing pains: Gen Z reports suffering more than other generations did at their age
Priorities like demonstrating ROI, implementing AI and meeting data challenges are proving too much for many marketers. Chris Wood on August 21, 2023 Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. Priorities. The … Continue reading B2C marketers are overwhelmed by growing challenges
CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds. Chris Wood on August 11, 2023 Connected TV (CTV) ad spend is expected to reach $ 25.9 billion globally this year, up 13.2% year-over-year, a new study from WARC Media found. Although it’s … Continue reading CTV ad spend is growing, but not like retail media
By Elissaveta M. Brandon On New Year’s Eve 2022, my husband and I brought a controversial gift to a friend’s house party: a white orchid bestowed on us by my mother-in-law, so we don’t show up empty-handed. (Moms.) Orchids are notoriously hard to care for, so I was aghast when a few hours into … Continue reading From tacky to tasteful: how fake plants are growing into a $1 billion industry
By Jenna Abdou June 10, 2023 When Maria Shriver was in her 50s, she launched her nonprofit, The Women’s Alzheimer’s Movement. Then, came her award-winning media company, Shriver Media. Her acclaimed newsletter, The Sunday Paper, and brain health protein bars, MOSH, followed in her 60s. What will she launch next? “The things I’m doing … Continue reading Maria Shriver offers insights on how to keep growing through a decades-long career
By Clint Rainey March 29, 2023 As state and federal regulators turn up the heat on Google’s massive advertising business, the search giant is moving toward greater transparency about who runs ads on its various platforms. In a blog post Wednesday, Google explained that its “Ads Transparency Center”—the actual, unambiguous name of … Continue reading Google will be more transparent about ads amid growing Biden administration scrutiny
Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising? by Maarten Albarda , Featured Contributor, February 17, 2023 Marketers that invested in Super Bowl ads this year will argue that, yes, their multimillion-dollar investment was a smart move. Especially if you are dog food brand The Farmer’s Dog, as it achieved a collective … Continue reading Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles by Karlene Lukovitz @KLmarketdaily, December 16, 2022 Connected TV (CTV) continues to be near the top in terms of ad category spending growth, with eMarketer projecting 27.2% growth, to $26.9 billion, in 2023. That’s on top of estimated growth of 23% this year, to $21 … Continue reading CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles
By Chris Morris December 01, 2022 While many Twitter users are making a lot of noise about terminating their accounts and heading elsewhere, they’re quickly finding that the alternatives aren’t quite ready for prime time—and certainly aren’t prepared for the major influx of users they’ve seen since late October. And the problem may not … Continue reading Twitter alternatives struggle with growing pains as users flee Elon Musk’s social media platform
Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing by Sarah Mahoney @mahoney_sarah, October 28, 2022 Oof. Amazon’s latest financial report sent scary shockwaves through the investor community, partly due to earnings that came in lower than expected and weakening results in its powerful Amazon Web Service division. But the real surprise came from … Continue reading Amazon Issues Gloomy Forecast, But Ad Sales Keep Growing
