Tag Archives: Growing

Social Media, Content Marketing Most Effective For Growing Email Lists

Social Media, Content Marketing Most Effective For Growing Email Lists by Jess Nelson, March 22, 2017 Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to. Ascend2, a marketing research firm, investigated the most effective email list acquisition … Continue reading Social Media, Content Marketing Most Effective For Growing Email Lists

Achieving Success in a Small, Growing Company

Preeth Kumar — November 18, 2016 — November 18, 2016 Customer success managers (CSMs) are entrusted with retaining customers and optimizing their experience–a broad mandate that can look dramatically different between companies depending on industry, size, and culture. As the first customer success hire in a rapidly growing company, I’ve seen the role evolve and … Continue reading Achieving Success in a Small, Growing Company