Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? Mike Pastore on April 19, 2024 It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket … Continue reading As lead gen grows on social media, marketers discuss what’s working
TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY by Laurie Sullivan @lauriesullivan, May 3, 2023 Instacart is building out its retail network initially by adding retailers to its delivery cycle and then supporting retailers with ecommerce through advertisements services. Sprouts Farmers Market, a specialty food retailer, is using part … Continue reading Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
How R&D Investment Grows Your Business Vlada Tselomudrova / 22 Feb 2022 Looking for a competitive edge, many companies from multiple industries are investing in R&D. Standing for research and development; this activity ultimately creates winning opportunities for the companies leveraging it. Let’s find out the R&D investment meaning and the reasons why invest … Continue reading How R&D Investment Grows Your Business
Peter Daisyme December 13, 2021 Entrepreneurs excel at many things: Coming up with innovations and inventions, making it rain with investors, and building strong core teams who believe in the product or service. Nevertheless, they’re not always the best at tracking private equity or understanding their ownership. There’s a simple reason for this, of course. … Continue reading 5 Ways to Responsibly Manage Equity as Your Company Grows
Angela Hausman, PhD February 22, 2021 Supply chain optimization allows you to meet consumer demand, getting products to customers at the right place, right time, and the right price. Supply chain optimization starts with choosing the right partners, whether upstream partners like suppliers or downstream partners like retailers. Building a supply chain is somewhat like … Continue reading 4 Tips for Supply Chain Optimization That Grows Your Business
Albert Costill — February 3, 2020 For decades the only way to pay for goods or services was by cash, check, and eventually credit cards. More recently, other forms of payment like cryptocurrencies and digital wallets have entered the picture. But, those haven’t captured the attention that electronic checks have. Now’s the time to consider … Continue reading How Adding eCheck Acceptance Grows Revenues
Carol Forden — July 2, 2018 Follow @carolforden — July 2, 2018 Most startups don’t fail because of bad ideas. They fail because of bad assumptions, poor execution, and the failure to validate an idea or hypothesis early. Despite, the fact that many articles have written about how to develop a Minimal Viable Product (MVP), … Continue reading From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business
by Grant Thomas February 13, 2016 Follow @gsthomas22February 13, 2016 A common yet misleading way to judge a company or website is by checking their monthly traffic. I admit, I do this on a daily basis while perusing the web. Yes, the amount of traffic your website receives is important but it is by no … Continue reading Using Exit Offers on your Site: How and Why Exit Intent Grows your Business
by Arik Hanson November 13, 2015November 13, 2015 Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking Facebook at work. There was outrage. There was pillaging. There was plundering. And then, companies got smarter (well, most companies, at least), and they started … Continue reading The Employee Tech Experience: The Chasm Between Personal and Professional Tools Grows
