Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration. Stephanie Trovato on October 9, 2024 You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads aren’t good enough, marketing says sales didn’t follow up fast … Continue reading How to align sales and marketing for revenue growth
August 23, 2024 Oh, fudge! Recall of chocolate treats hits TJ Maxx and Marshalls over mold growth fears; full list of states and map Some 840 units of Montreal Fudge-branded products are impacted, according to an FDA notice posted this week. Here’s what to know. BY Michael Grothaus Sweet treats are one of the joys of … Continue reading Oh, fudge! Recall of chocolate treats hits TJ Maxx and Marshalls over mold growth fears; full list of states and map
How to translate marketing into hard numbers and proving its worth beyond providing a sales spike. Sarah C. Weiss on August 15, 2024 Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, … Continue reading Measuring marketing’s impact: From metrics to growth
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Chris Wood on August 8, 2024 Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ … Continue reading Retail media networks and advertisers going from guesswork to growth
Economic Data Predicts Uneven Growth by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2024 Consumer retail interest has begun to “sputter” despite an increase of activity, according to economic index data released Tuesday from Zeta Global. The Zeta Economic Index (ZEI), powered by generative AI (GAI), debuted in June. On Tuesday the company released July’s numbers. … Continue reading Economic Data Predicts Uneven Growth
Netflix’s ad-supported option is becoming key to its business, perhaps signaling a shift to a new business model. Anu Adegbola on July 22, 2024 Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in the U.S. and France. Netflix added eight million global subscribers … Continue reading Netflix leans into ad-supported tier as subscriber growth surges
July 08, 2024 Talent for growth Solving industry talent shortages is tough, but there is unquestionable opportunity in catalyzing workforce innovation with company culture BY FastCo Works New data from the U.S. Chamber of Commerce shows workers are leaving their current employer for a new one, often in search of higher pay, more growth opportunities, or … Continue reading Talent for growth
Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. Eric Holmen on June 3, 2024 As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should … Continue reading 8 tips to adopt vertical marketing and drive SaaS growth
May 15, 2024 How local businesses drive community growth Main Street’s renaissance is overturning the narrative on brick-and-mortar retail. BY Max Rhodes It seems there is only ever bad news about the future of retail, but year after year our independent retailers tell a different story. Locally run shops continue to beat the odds despite the … Continue reading How local businesses drive community growth
Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active user community. Sabina Pons on May 13, 2024 Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, … Continue reading Unlocking growth: The power of user communities for B2B SaaS companies
