May 22, 2024 E.l.f. Beauty has a playbook for nonstop growth The beauty brand has grown sales for 21 consecutive quarters, thanks to its savvy approach to reaching customers. BY Yasmin Gagne E.l.f. Beauty, the conglomerate behind E.l.f. Cosmetics, Keys Soulcare, Well People, and Naturium is on the rise. The company delivered more than $1 billion … Continue reading E.l.f. Beauty has a playbook for nonstop growth
Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. Eric Holmen on April 1, 2024 Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused … Continue reading Beyond attendance: Unlocking B2B growth with event-led strategies
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce’s success and a lot about the problems with AI. Constantine von Hoffman on February 29, 2024 In its Q4 2023 earnings call, Salesforce (March 22, 2024) reported $ 1.45 billion in profits and $ 9.29 billion in revenue for the last … Continue reading Salesforce predicts lower growth as CEO focuses on AI’s problems
Leverage data and AI strategies to drive customer retention through personalization and tailored marketing efforts. Greg Kihlstrom on February 21, 2024 In my last article, we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and … Continue reading Driving growth through data: Optimizing the retention stage
By Anna-Louise Jackson March 11, 2024 Once a darling of social media marketers, Canva is making creatives of us all. In addition to expanding its geographic footprint—Brazil users now constitute its second-largest market—the Australian design software company is reaching employees in decidedly noncreative roles. Consider this: Prior to the onset of the COVID-19 pandemic, … Continue reading Canva’s growth is being driven by a new workplace dynamic: We’re all designers now
Employment and funding were up marginally and start-ups continue to enter the space. Kim Davis on January 29, 2024 The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. Both net employment and funding did grow, … Continue reading The CDP space saw sluggish growth in H2 2023
By Mita Mallick January 19, 2024 There has recently been an intense DEI backlash felt across the country, from legislation being passed locally and nationally, to companies defunding DEI initiatives, to leaders like Elon Musk saying things like “DEI must DIE.” Now, many are questioning the future of DEI work. But now is not … Continue reading The backlash against DEI is bad business. Here are 4 ways in which inclusion drives growth
Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Gene De Libero on January 18, 2024 Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms … Continue reading How strategic martech integration drives business growth
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. … Continue reading Driving growth through data: Optimizing the purchase stage
By Elizabeth Segran January 10, 2024 Rent the Runway, the 14-year-old fashion rental company, is restructuring, cutting 10% of its corporate jobs, which is equivalent to 37 employees. And its chief operating officer and president, Anushka Salinas, will leave at the end of the month, after 11 years at the company. Jennifer Hyman, Rent … Continue reading Rent the Runway CEO on laying off 10% of the company: ‘This is a realignment around growth’
