This is a 14.3% increase from 2021 when spend was up 20.9% Constantine von Hoffman on September 9, 2022 U.S. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $ 20 billion, according to industry research eMarketer. But marketing technology spending increases in 2022 won’t match earlier years. Spending increased … Continue reading US martech spending set to break $20 billion this year; growth slowing
Mobile gaming ad spend is 3.2 times bigger than console. Chris Wood on July 28, 2022 This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $ 120 … Continue reading Mobile leads growth in the expanding in-game advertising industry
Uber CEO Travis Kalanick steps down A slew of scandals drove shareholder pressure to a breaking point. R. Lawler @Rjcc Danish Siddiqui / Reuters The New York Times reports that Uber CEO Travis Kalanick is stepping down, following heavy pressure from a large group of shareholders. Despite a reputation for scandals that appeared to … Continue reading Uber co-founder Travis Kalanick reportedly saw violence against drivers as a tool for growth
Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls by Karlene Lukovitz @KLmarketdaily, July 15, 2022 Despite slowing growth for leading subscription video-on-demand (SVOD) services in North America in particular, these subs grew by 17.7% to 1.34 billion on a global basis in 2021, according to a report from … Continue reading Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls
U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021 Chris Wood on July 14, 2022 Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Total U.S. online sales came in at $ … Continue reading Prime Day contributed to significant e-commerce growth this year
Power Through a Possible Recession With Growth Stocks InvestorPlace / 21 Jun 2022 While recession risks are rising and stocks are falling, we’re growing very bullish on a particular group of stocks in the market. The best thing to do during bear markets and crashes is to hunker down in stocks that will soar … Continue reading Power Through a Possible Recession With Growth Stocks
Microsoft Among The Top Teams Leading Growth Of Artificial Intelligence by Laurie Sullivan , Staff Writer @lauriesullivan, June 9, 2022 Microsoft ranks among the largest companies with the fastest-growing artificial intelligence (AI) team during the past three months, according to data released by Vectice, a company focused on data science. With nearly 500 AI experts hired since … Continue reading Microsoft Among The Top Teams Leading Growth Of Artificial Intelligence
What is Growth Marketing and the Best Tactics to Generate Leads Brad Anderson / 26 May 2022 Generating customer leads is often a top priority for business owners. However, many find it challenging to adopt the right strategy to generate those leads — especially quality ones. So what happens? Sales blame marketing for insufficient … Continue reading What is Growth Marketing and the Best Tactics to Generate Leads
Best Small Business Growth Strategies for 2022 Allison Dretzin / 18 May 2022 For various reasons, 2021 was a challenging year for small company owners. However, 2022 gives a fresh opportunity to build your business, whether it was a successful or poor year for you or if you just began one. Eight small company … Continue reading Best Small Business Growth Strategies for 2022
Meta offers new professional certificates through Coursera Separate courses cover everything from front-end development to iOS app creation. I. Bonifacic @igorbonifacic May 4th, 2022 Coursera Last year, in an effort to fill outstanding positions, Meta stopped requiring job seekers to hold a four-year university or college degree to apply for some roles. At the time, … Continue reading Meta will limit hiring this year due to slowing revenue growth
