Emmanuel Soroba August 12, 2021 Source: Shutterstock Growth hacking is a marketing approach that involves using unorthodox tactics to rapidly grow a business. The concept was inspired by Silicon Valley startups that grew from nothing to billions in valuation in a relatively short time, including Uber and Airbnb. Marketing in the traditional sense is usually … Continue reading 5 Growth Hacking Tips for Small Businesses
Liz Kislik August 5, 2021 Even in a global crisis, not all organizations lose business. Some face significant growth instead. When growth is drastic or continues for a long period, leaders should be on the lookout for people who are overwhelmed or crisping around the edges because they don’t want to complain that they’re carrying … Continue reading What If Your Team Suddenly Has More Growth Than It Can Handle?
Cloud-based legal tech platform Clio’s content marketing strategy using DAM technology as the foundation for rapid growth. Jacqueline Dooley on August 4, 2021 Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. In 2021, Clio landed a US$ 110M Series E investment led by funds … Continue reading How legal tech unicorn Clio leveraged DAM to fuel rapid growth
New CDPs split about evenly between startups and established vendors. Chris Wood on July 29, 2021 Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. The CDP industry has ballooned to an estimated $ 1.6 billion in revenue, according to the … Continue reading Record growth for CDPs in 2021
Pete Winter July 23, 2021 The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, … Continue reading Key Components of a Product-Led Growth Strategy
Nupura Ughade July 21, 2021 Twitter recently announced their subscription module called Twitter Blue, hence finally taking a plunge into the world of subscriptions. It is available for their ‘power users’ in Canada and Australia with premium features at a monthly subscription fee. Twitter was considering the move to subscriptions since their ad revenues saw … Continue reading 3 Ways Subscriptions Can Power your Growth
Elliot Begoun July 16, 2021 Let’s continue our deeper investigation into the critical characteristics of a Tardigrade brand. The second of the ten traits is that Tardigrade brands have a well-formed growth hypothesis. What is a growth hypothesis? I will start with what it is not. It is not static, it is not revenue-centric, and … Continue reading The Tardigrade Growth Hypothesis
Nick Brown July 8, 2021 Business process outsourcing (BPO) involves hiring third-party contractors or cloud-based ‘business process as a service’ solutions to undertake your business operations instead of carrying these out in-house. Operations could be either back or front end, including areas such as accounting, payments, IT services, sales, and marketing. Organizations outsource for a … Continue reading 6 Ways to Leverage Business Process Outsourcing to Boost Business Growth
Shadab Khan July 8, 2021 Customer Relationship Management is a three-word term, but the essence lies in the mid-word Relationship. In times of bottleneck competition, meaningful relationships are the key to connect with retail consumers to add value to their journey. Technology advancement has impacted consumer behavior, and currently, retail customers need a more personalized … Continue reading How to Modify Business and Growth Productivity With CRM
Sajjad Ahmad June 24, 2021 Growing a business is not easy. First, you need to come up with an idea for your business. From there, you need to discover the profitability of it, outline the target demographic, and have something valuable to sell. Whether you are peddling services, products, or information, spreading the word out … Continue reading How Can Strategies Fuel Your Business Growth?
