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Taylor Gordon — October 24, 2017 — October 24, 2017 27707 / Pixabay To offer refunds or not to offer refunds, that is the question. The fear with adding a money-back guarantee to products is the possibility that buyers will take advantage of you. If you sell products online like ebooks and courses, someone can … Continue reading Should You Add a Money-Back Guarantee to Your Digital Products?
Hana LaRock — November 24, 2016 — November 24, 2016 Social media is a powerful tool when it comes to lead generation. As much as some companies may not want to rely on Facebook as their main marketing strategy, it would be silly not to use it to some extent. Facebook gives companies unique opportunities … Continue reading 5 Facebook Hacks That Can Guarantee Leads
by Jacob Shriar Follow @jacobshriarSeptember 20, 2016 Picture this – it’s the third time that you’ve given feedback to an employee and their behavior still hasn’t changed. How frustrating! Giving an employee feedback is hard enough to do as it is. Most managers dread doing it and employees can get turned off if it’s done … Continue reading 8 Tips To Guarantee Your Feedback Gets Listened To
by Nathan Latka August 1, 2016August 1, 2016 Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get … Continue reading 3 Secret Gmail Buttons To Guarantee Your Cold Emails Get Opened
by Sandra Hess June 7, 2016June 7, 2016 Not too long a ago, Google recruiter Laszlo Bock revealed in an interview with the New York Times that his team rarely looks at G.P.A. scores during the frontline hiring process, asserting that “G.P.A.’s are worthless criteria for hiring.” This is a bold statement, considering more than … Continue reading Hiring Top Talent: A High G.P.A. Doesn’t Guarantee Employee Success
Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content. Jeffrey L. Cohen on May 20, 2016 If you really tried to automate all of your marketing, the results would not be good. We have all seen examples of over-engineered, algorithm-based … Continue reading Guarantee your marketing automation success with persona-based content
by Richard Shapiro January 6, 2016 Follow @RichardRShapiroJanuary 6, 2016 Repeat business is all about building relationships. There is no doubt that it is easier to create and build a relationship with a consumer in person or over the phone than online. But, it is not impossible for an e-commerce site. The trend is clear. … Continue reading 8 Steps to Guarantee Repeat Business for E-commerce Sites
by Amanda Clark December 19, 2015 Follow @GrammarChicIncDecember 19, 2015 Email marketing can pay off big time—but only if you do it right. And obviously, if you’re spending a lot of money on emails but not getting any of them opened by your target audience—if those emails go directly from inboxes to trashcans, contents unseen—then … Continue reading 4 Things That Will Guarantee Your Emails Don’t Get Opened
Jane IntrieriSeptember 19, 2015 Competition for real estate within search engine results is fierce. Search engines are where most consumers and business go first to research products and services they are looking to purchase. It can be difficult and time consuming to earn top organic rankings, and in many cases it’s impossible due to the … Continue reading 2 Strategies That Will Guarantee You Drive High-Quality PPC Search Leads
Jared DeVincenzoJuly 7, 2015 1. Competitors Exhibiting? What Are They Doing? Don’t reinvent the wheel. If your competitors are all flocking to a particular trade show, they’ve obviously determined that it’s a profitable venue for them. And thus it could be for you, too, if you implement the right booth strategies. Talk to your trade … Continue reading 5 Questions That Guarantee You’re Exhibiting At The Right Trade Show
