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Tag Archives: Guarantees

GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange

GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange by Laurie Sullivan  @lauriesullivan, March 16, 2023 All impressions running on GumGum’s ad exchange will now have enhanced brand-safety protection through Verity, the company’s proprietary and accredited contextual intelligence platform. The base layer of protection guarantees that every impression is free from unsafe content … Continue reading GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange

5 Steps to Build a Webinar Landing Page That Guarantees Attendees

Brad Smith — February 24, 2020 In the world of marketing, a webinar can be one of the most powerful tools in your arsenal. There’s a simple reason for that. Webinars allow you to connect directly with your audience, establishing your credibility in the field and associating your business with that topic in the minds … Continue reading 5 Steps to Build a Webinar Landing Page That Guarantees Attendees

Kargo Guarantees Programmatic Impressions Across Multiple Publishers

Kargo Guarantees Programmatic Impressions Across Multiple Publishers by Laurie Sullivan  @lauriesullivan, August 28, 2018 Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns.  Advertisers want an alternative to buying media. Some of the more than 80 … Continue reading Kargo Guarantees Programmatic Impressions Across Multiple Publishers

Revcontent New Program Guarantees Revenue Increase For Publishers

Revcontent New Program Guarantees Revenue Increase For Publishers by Laurie Sullivan  @lauriesullivan, August 9, 2018 Content network Revcontent plans to announce a program that will guarantee publishers 50% more ad revenue than what they generate with long-term contracts from companies like Taboola and Outbrain. The program — called AutomaticRev — guarantees that publishers will increase … Continue reading Revcontent New Program Guarantees Revenue Increase For Publishers