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Humans are the key to AI safety. They must set the policies it runs on and see to it that the policies evolve along with the technology. Constantine von Hoffman on March 13, 2025 AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency … Continue reading Smarter AI means bigger risks — Why guardrails matter more than ever
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards? Melissa Reeve on January 3, 2025 Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how … Continue reading Guardrails and governance: How to protect your brand while using AI
Best Practices In A Universe Without Guardrails by Eric Blankfein , Sheri Roder , April 22, 2022 The metaverse is here. Smart brands will take advantage of the opportunities it affords and will be ready for the potential challenges that will come with it. Smart advertisers can capitalize on this fluid environment to expand … Continue reading Best Practices In A Universe Without Guardrails
