Tag Archives: Guesswork

Retail media networks and advertisers going from guesswork to growth

CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Chris Wood on August 8, 2024   Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ … Continue reading Retail media networks and advertisers going from guesswork to growth

No More Guesswork: Here’s What Your Employees Want for the Holidays

Theresa McEndree December 3, 2020 2020 has had its fair share of challenges. Many businesses like yours have had to pivot strategies, shift employee work arrangements and re-evaluate internal processes to adjust to the impacts of COVID-19. And you’re not done yet. There’s extensive pressure on you this upcoming holiday season to make sure you’re … Continue reading No More Guesswork: Here’s What Your Employees Want for the Holidays