Brian Hart | January 3rd, 2025 Technical SEO involves optimizing your website’s technical aspects to help search engines crawl, index, and rank your site more effectively. Important elements of technical SEO include crawling, indexing, rendering, and website architecture. What is technical SEO? Technical SEO is the process of optimizing your website so that search engines … Continue reading Technical SEO for Beginners: A Step-by-Step Guide
November 09, 2024 A guide to end-of-life planning that doesn’t suck Planning for the end of your life is no one’s idea of a good time. But thinking ahead about the inevitable can save you and your loved ones from a lot of heartache. BY Emily Guy Birken A few years ago, when a friend learned … Continue reading A guide to end-of-life planning that doesn’t suck
Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance. Nicole Greene on October 25, 2024 GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more … Continue reading A marketer’s guide to implementing generative AI
Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. Chris Wood on September 26, 2024 Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host … Continue reading Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
September 18, 2024 Employees are sick of surveys. Here’s the ultimate guide for how to fix them Employee surveys are incredibly common. But many employees who are asked to take them are concerned about privacy, a lack of trust, and poor survey design. Back in 1996, employment lawyer Karen Michael was added to a new … Continue reading Employees are sick of surveys. Here’s the ultimate guide for how to fix them
September 01, 2024 The ultimate guide to using Handshake to land a job or internship If you’re a college student, you’re likely already familiar with the platform. These hacks can help you stand out, say experts. BY Jared Lindzon If you are attending college this year, you’re probably already familiar with Handshake. In recent years, the … Continue reading The ultimate guide to using Handshake to land a job or internship
Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. Brianna Miller on August 19, 2024 Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing … Continue reading The small B2B marketing team’s guide to ABM
Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact. Stephanie Trovato on August 16, 2024 Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. … Continue reading The marketer’s guide to conquering data quality issues
July 13, 2024 A financial guide to navigating your sandwich generation years Feeling squeezed between the pressures of caring for aging parents and raising school-age kids? If this describes you, the specific financial advice here can help you and the two generations relying on you. BY Emily Guy Birken Sometimes, it feels like everyone needs you … Continue reading A financial guide to navigating your sandwich generation years
Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success. Venkatraman Kannan on June 5, 2024 AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively … Continue reading Unleashing AI in martech: A guide to cross-functional collaboration
