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Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact. Stephanie Trovato on August 16, 2024 Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. … Continue reading The marketer’s guide to conquering data quality issues
July 13, 2024 A financial guide to navigating your sandwich generation years Feeling squeezed between the pressures of caring for aging parents and raising school-age kids? If this describes you, the specific financial advice here can help you and the two generations relying on you. BY Emily Guy Birken Sometimes, it feels like everyone needs you … Continue reading A financial guide to navigating your sandwich generation years
Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success. Venkatraman Kannan on June 5, 2024 AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively … Continue reading Unleashing AI in martech: A guide to cross-functional collaboration
May 05, 2024 Your ultimate guide to using LinkedIn to get a new job From using the ‘Open To Work’ badge, to updating your ‘About’ section, here’s how to make your profile stand out on LinkedIn. BY Julia Herbst Welcome to Work Smarter, Fast Company‘s newsletter on career, leadership, and productivity advice. You can sign up to receive … Continue reading Your ultimate guide to using LinkedIn to get a new job
Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence. Venkatraman Kannan on April 30, 2024 Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized … Continue reading Unlock marketing efficiency: The essential guide to martech stack optimization
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations. Melissa Reeve on April 24, 2024 Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations is no … Continue reading Crafting exceptional customer experiences with AI and agile: A 5-step guide
The 20-year-old social media platform is a hot topic now. Here’s what you need to know about it get the most for your marketing dollar. Constantine von Hoffman on April 24, 2024 Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for … Continue reading A marketer’s guide to Reddit
Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results. Vladyslav Podoliako on March 6, 2024 Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less … Continue reading Navigating new spam policies: A guide to effective cold email outreach
December HubSpot updates included more personalization, better reporting and more AI to make your life easier. Tyler Samani-Sprunk on January 22, 2024 The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer … Continue reading HubSpot’s December 2023 Releases: The Manager’s Guide
By Katharine Manning January 19, 2024 Whether it’s caused by difficulties at home, challenges at work, or turmoil in the world, stress is ubiquitous. And unfortunately, it’s not going away. When we don’t recognize and manage our stress, it can be detrimental to our success at work, to our relationships, and to our health. … Continue reading An ultimate guide to handling your stress in 2024
