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Kevin George — August 24, 2018 Follow @imkevin_monk — August 24, 2018 With number of emails being sent and received every day reaching a whopping figure of 269 billion, it is imperative for businesses to understand the importance and potential of email marketing. Consequently, this is the reason marketers in the United States alone are … Continue reading How to Design an Email Campaign that Meets Brand Guidelines
The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply. Amy Gesenhues on May 22, 2018 As we move closer to the 2018 midterm elections, the Digital Advertising Alliance (DAA) is trying to build more transparency around political ads and make political advertisers … Continue reading Digital Advertising Alliance’s new ‘PoliticalAds’ icon will identify online political ads that meet new guidelines
Sahail Ashraf — May 11, 2018 — May 11, 2018 As most people in social media know, there is a lot of spam about. One of the biggest platforms that is most vulnerable to spam is Twitter. Ever since the platform first got off the ground, it has had problems with people using it as … Continue reading The Agency Guide To Twitter’s New Guidelines On Posting And Scheduling
Jibran Malek — May 4, 2018 — May 4, 2018 darkmoon1968 / Pixabay As Influencer Marketing becomes a more pervasive channel to drive sales, so too does the need for safety. In response to recent controversies surrounding inappropriate content, social media platforms like Facebook and YouTube have unveiled refreshed community guidelines to ensure the safety … Continue reading Social Media Community Guidelines Digest
Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend
John Lincoln — February 22, 2018 Follow @johnelincoln — February 22, 2018 You might think you know all there is to know about optimizing for voice search, but are you familiar with the search quality rater guidelines? In a nutshell, those guidelines tell the people who rate voice search results what to look for when … Continue reading Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)
Pam Aungst — June 21, 2017 Follow @PamAnnMarketing — June 21, 2017 Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest posts as a means of acquiring a large number of inbound links. Submitting the same article to websites … Continue reading Google’s Guidelines For Link Building: What You Need to Know
Nate Dame — January 23, 2017 Follow @seonate— January 23, 2017 There are two critical elements that form the foundation for any successful SEO initiative: high quality content and a user-friendly site. These concepts are not new, but some fairly recent changes at Google have reiterated the importance of these two components: In the last … Continue reading How to Use Google’s Own Guidelines to Maximize Your SEO Efforts
Mike Brown — January 13, 2017 Follow @BuddhaBroInc— January 13, 2017 What makes a good domain name and how to choose a domain name that is going to help your website be successful? As competition increases in the online space, your domain name becomes more important – it is your first impression to the world. … Continue reading How to Choose a Domain Name: Guidelines for a Winning Domain
By Garry Grant October 31st, 2016 On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be directly produced by the website and can’t use a … Continue reading How to Get Around Google’s New Local Business Review Guidelines
