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by Nikki PoeOctober 20, 2016 I’ve seen it time and time again: firms spend a lot of money to design and build a great website, and for a few months it looks fantastic. Then begins its gradual and inevitable decline. As the firm adds and updates copy and images, inconsistencies are introduced. The new photos … Continue reading 3 Ways Website Design Guidelines Help You Grow
by Tracey Wallace Follow @tracewallSeptember 29, 2016 No matter how advanced your targeting is, your ad creative is what will catch a potential customer’s eye –– or keep them moving along in their Facebook feed. What your ad looks like and what it says are incredibly important to the success of your overall Facebook ad … Continue reading 24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
By Hattie James August 3rd, 2016 Has your blog’s readership never quite been what you wanted? Or it’s plummeted in the last few months? Perhaps it’s because your guest post inbox has started to look like this: “Hi Editor, Having experience of 5 years in professional writing and guest blogging,want to showcase my skills on … Continue reading Create High-Quality Guidelines To Get High-Quality Content
by Warren Knight May 25, 2016 Follow @warrenknightMay 25, 2016 DID YOU KNOW: 93% OF ALL ONLINE EXPERIENCES BEGIN WITH A SEARCH ENGINE, AND GOOGLE OWNS UP TO 70% OF SEARCH ENGINE MARKET SHARE? On-Site SEO optimisation is crucial to getting on the first page of Google for your specific keywords. Google will look at … Continue reading 7 Guidelines for On-Site SEO Optimization
by John Reardon May 20, 2016May 20, 2016 Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great. However, for websites and digital content, bad design can … Continue reading 4 Easy Guidelines for Creating Clean and Compelling Professional Designs
by John Caiozzo April 5, 2016 Follow @johncaiozzoApril 5, 2016 Relevance, Distance, and Prominence Google has further elaborated on their three main local ranking factors – Relevance, Distance, and Prominence. In regards to relevance, Google wants to provide the best user experience possible, so they will prefer the listing which best matches user intent. When … Continue reading Google Updates Local Ranking Factors and Search Quality Rating Guidelines
by Eric Seal April 5, 2016April 5, 2016 Remember when Google updated their search quality guidelines back in November? Here’s hoping you didn’t commit everything to memory. Google has updated their search quality rating guidelines again. Many of the changes reflect the user-centric direction Google has been going in all year long. From a greater … Continue reading Google Updates Search Quality Rating Guidelines: “More E-A-T, Less Supplementary Content”
by Eric Seal January 30, 2016January 30, 2016 The Google Webmaster Guidelines just got a big update. Following last week’s Webmasters page revamp, the new Google Webmaster Guidelines page has been updated for the changing user base. The Guidelines are divided into two sections—General Guidelines and Quality Guidelines—that offer you a simple list of best … Continue reading All About the Updated Google Webmaster Guidelines
by Kim Speier December 27, 2015 Follow @krspeierDecember 27, 2015 When looking for a way to ramp up your business’ social media presence, one of the first and most effective places to look is through promoted posts or advertising. Consumers are so connected to mobile devices and other digital technologies that they play a largely … Continue reading Understanding the Advertising Guidelines for 5 of the Top Social Networks
by Irene McConnell December 18, 2015December 18, 2015 When it comes to your career, you probably have a tendency to leave things until the last minute. Why do you need an updated resume, a stellar LinkedIn profile, a thriving online presence – if you already have a job? Aren’t those things more appropriate when you’re actively looking … Continue reading 19 Guidelines For Using LinkedIn To Boost Your Career.
